Christie JungeA Plus Solutions Inc. · CEO | Profit First Professional

Re-evaluate The Biggest Problem In Your Business

10 Jan 2019 · 1 min

Watch on YouTube

1:19

In this brief talk, author and entrepreneur Mike Michalowicz, speaking from an Airbnb where he is drafting his next book, shares a key insight for business owners: instead of constantly reacting to urgent tasks and fires, they should first pinpoint the single biggest problem that, when solved, will permanently move their business forward. He emphasizes the distinction between urgent (short‑term) and important (long‑term) issues, urging entrepreneurs to focus on the most impactful challenge rather than the next fire to put out. The message is a call to evaluate one’s business, identify that core problem, and resolve it for lasting growth.

Chapters

Hi, it's Mike Michalowicz here, the author of Profit First and Clockwork and other books. And I rented an Airbnb and I'm working on my next book right here. It's something I do now. Every time I start a book, I rent a space, work with my co-writer, and we dig into it. And I have a discovery I think may apply to you. It's about pinpointing problems. I think the biggest challenge or problems entrepreneurs have if they don't know what their biggest problem is. You know, I think we rush to do all the urgent tasks and we ignore the important. We are constantly trying to resolve and fix challenges without consideration of the one thing in the moment that will most move us forward. So I just want to put that out there as a thought for you. As you look and evaluate your business, what's the biggest challenge that you're facing right now? That really would move you forward? Not the most urgent problem, not fires to put out. I know that's necessary, but what's the one thing that will move your business most forward on a permanent basis? Let's find what the big problem is in the business and resolve that. Let's not try to fix the next urgent problem. Hope that helps. Wishing you well.