Take Your Profit First Distributions Early
In this myth‑busting video, Profit First author Mike Michalowicz explains why owners should not take profit‑first distributions whenever they want. While it is technically possible to withdraw profit early, doing so undermines the behavioral core of the Profit First system. He argues that a 90‑day (quarterly) distribution rhythm is essential because the accumulation of profit in the designated account creates anticipation, discipline, and a “profit muscle.” When the quarter ends, the owner receives the profit as a shareholder, providing a dopamine‑boosting reward that reinforces the habit. Michalowicz notes that this quarterly rhythm mirrors how public corporations distribute earnings, reinforcing that the practice is sound for both small businesses and larger enterprises.
