🧠The brain is fascinating! 🤯 #neuroscience #marketing

This is your brain. This is your brain split in half. You have a reticular formation that prevents information from going into the brain unless if it's a threat, it will come through the reticular formation and go to the amygdala for hyper-response. If it's an opportunity, it goes through, hits the amygdala, and illuminates the prefrontal cortex so we can consider the opportunity. And if it's a different thing, it must be evaluated by all parts of the brain, the amygdala, the prefrontal cortex, the entire brain illuminates. The lesson for your marketing is this. Do something that's different and unexpected. People will always notice it.