Taylor Swift attends a fan's wedding and writes thank-you notes. The speakers argue that genuine gestures driven by real values, not calculated stunts, create the best PR. Doing good because you mean it generates authentic goodwill that spreads naturally.
Taylor Swift goes to the fan's wedding or writes a thank you note, it's not for the PR. It's because it's a genuine contribution. And that's the best PR.
I love the heart behind that. And if there's integrity behind that, that's, that's amazing.
And I think that's everything. I think that's the lesson here. Do good upon others because it's integral to who you are, not because it's a PR opportunity, which ironically becomes the best PR opportunity.
Exactly. Exactly.
