A person's own name is the most powerful word in any language, more magnetic than buzzwords like "free" or "sex." Dale Carnegie proved people will buy a newspaper just to see their name in it. Use customers' names in your marketing and they'll pay attention.
I want to give you some very practical strategies now that you know that story that you can start using in your business today. The first one is by leveraging two of the most magnetic words in the English language. In fact, it's the two most magnetic words probably in any language. These words are so powerful that they suck in people's attention. In fact, You were motivated to take action today by these words. And if these words were put on tables, you'd probably move over and look at 'em. If they're in today's newspaper, I guarantee you're buying a copy of it. Does anyone have an idea what these words are? Just shout something out. Free, free, free money, that's a funny one. What else, free, so? Per day, yep. I heard someone say sex, yep. All right, yeah, so free sex. Very motivating, I get it. Yes, yeah. They said you guys are kind of wacky, so yeah. So yes, free sex is one of the options, but it's not the one I was thinking of. In fact, the most motivating magnetic words in the English language are our own names, our first name and our last name. Dale Carnegie wrote a whole book about this, "How to Win Friends and Influence People." These names are, these words are so powerful, as I said, if they were in today's newspaper, you would buy the paper. "I'm in it!" Show all your friends, "Look what they wrote about me! It's my birthday!" You would buy every single copy of the newspaper that the whole town has if you're indicted of a crime. You'd want no one to see the paper. Words are magnetic. The tags you have on you, you were compelled to pick up your own tags. Of course, they motivated us. Words are powerful, but the names— when we use our customers' names, it's the most influential, the most magnetic.
