Christie JungeA Plus Solutions Inc. · CEO | Profit First Professional

❓ What's wrong with your industry? #smallbusiness #salestips #marketing

27 Apr 2024 · 1 min

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In this concise business advice video, the speaker urges owners to change how they solicit feedback. Instead of asking customers "what am I doing wrong?"—a question that invites social discomfort and vague answers—he recommends asking "what's wrong with the industry?" Customers feel freer to speak truthfully about broader industry issues. By identifying and fixing those systemic problems, a business can position itself to dominate its market. The speaker frames this approach as a hidden secret and emphasizes that honest industry‑level insight, not personal criticism, is the key to growth.

Chapters

If you're a business owner who wants to improve their business, there's a secret way of doing it. Do not ask your customers, what am I doing wrong? There's no social consequence. They won't tell you. Instead, ask your customers, what's wrong with the industry? Now it's the person who's not in the room, and they can speak the truth about your industry. You fix that, you dominate the industry. I've been hiding behind this bar to make sure no one was here so you could hear the truth. Don't ask what's wrong with you. No one will tell you the truth. Ask them what's wrong with the industry, and that's the thing you need to fix.