You prioritize quick wins like checking email over bigger goals because your brain craves immediate rewards. Break large tasks into smaller chunks and give yourself a small reward after each one, like a five-minute social media break after making prospect calls.
Wanna know why entrepreneurs struggle getting the big things done? It's because of hyperbolic discounting. Here's how it works and how to overcome it. Most entrepreneurs set big goals for themselves, calling 15 new prospects to get business. It's too far away, too big, too overwhelming. The reward's way out. So instead, we check email every few minutes to see what's going on. Quick rewards every time a new email arrives, but nothing's getting done. So set a big goal, but give yourself rewards throughout. Maybe every phone call you make to a prospect, reward yourself with a 5-minute social media break. Boom.
