Christie JungeA Plus Solutions Inc. · CEO | Profit First Professional

You are a Manufacturer...yes YOU!

31 Jan 2017 · 1 min

Watch on YouTube

1:22

In this solo presentation, Mike Michalowicz argues that every business, whether it produces physical goods or services, is fundamentally a manufacturer. He defines manufacturing broadly as the creation of a deliverable—either a tangible product or an intangible experience such as confidence, protection, or fun. Michalowicz stresses that manufacturers first identify a prototype of what they deliver and then reverse‑engineer the steps needed to reproduce it as efficiently and consistently as possible. By mastering this process, businesses can increase operational efficiency, ensure consistent customer experiences, and ultimately foster deeper brand love.

Chapters

Hi, it's Mike Michalowicz here, and I want you to know that your business is a manufacturer. In fact, every business is a manufacturer. I'm going to be devoting a new book to this core concept, but you got to know this right now. What do you mean you're a manufacturer? Because you're creating, at the end of the day, if you're a traditional manufacturer, a product, or if you're a service-oriented business, you're creating an emotion, a feeling for the client. If you're an accountant, you manufacture confidence in the numbers. If you're a lawyer, you manufacture protection for your clients. If you're in a— I don't know, you name the industry— a roller skating rink, you create fun for your clients. That's what you manufacture. And what manufacturers know is you must reverse engineer what you create. Every manufacturer makes a prototype, and they take that prototype and they reverse engineer the steps to get there. To get there as efficiently as possible and as consistently as possible. That's what you gotta do in your business. So what do you manufacture? Understand that first. It's an emotion if you're a non-traditional manufacturer. Once you understand that deliverable—confidence or fun or protection or whatever it is—then reverse engineer the steps that get you there. The more efficient you can get there and the more consistent consistently that you get there, the more clients will fall in love with your brand.