Charles HudsonFounder and Managing Partner, Precursor Ventures

Is attention the only thing that matters in today's market?

13 Nov 2025 · 1 min

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Charles Hudson argues that attention alone doesn't build lasting companies. Quick launch spikes get mistaken for real success, and founders confuse aggressive marketing with long-term viability. What matters is what happens after you capture people's focus.

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Because we don't actually know what's on the other side. What we know is they succeeded and all these think pieces, attention is the only thing that matters now. The ability to capture people's attention is the only thing that matters. It's the only everyone is so hungry for remote attention is the new. And I'm like, guys, or maybe, just maybe they did a fantastic job with launch marketing and now they have to back it up. And I had a lot of companies who were just like we were doing something similar to cooly. Maybe we should have been more aggressive in our marketing and messaging or maybe and I was just kind of like, guys, we still don't know if this is going to work. And I the thing I struggle with the most right now is I feel like nobody has patience. And I think this connects with the like triple, triple, double, double is not enough.