Excerpt from a YouTube interview ('The Reality of Platform Funds') in which Charles Hudson explains that VC platform teams are strategic and resources are allocated selectively—often earned through founder performance. He advises founders to weigh using a firm's in-house person versus hiring best-of-breed external talent for functions like marketing.
Chapters
Can actually really over deliver on that. But I think the generic services platforms I've never really understood those and the value prop because I think when they first came out, whether it was first round or Andreessen, a lot of founders said wow this is an amazing offering. But I don't think they all stopped and asked like well there are many of us in the portfolio and few of these resources like how are these going to be allocated? And I think most of these firms are pretty strategic with where and how they allocate their internal platform resources and in many cases you have to earn access to those resources through performance. And for me the question's always been if you need help with marketing. If I were a founder I would always ask do I want to use this firm's in house person or do I want to go into the marketplace and find a best of breed person. In some cases the firm's person is the right person, in other cases that person isn't.