Charles Hudson says early-stage startups waste time trying to educate markets. Instead, link your product to problems people already care about. Most startups don't fit the VC model anyway, since VCs need massive exits to make their returns work.
Educating the market is kind of a loser's bet if you're an early-stage company. How do you attach the thing you're doing with the thing that people already care about so that they pay attention to the thing that you're doing? And I've told a lot of founders in our portfolio, there's nothing wrong with your company except that nobody cares. It's just not that important. Yeah. And you just gotta understand that, like, there just might not be a venture audience because most venture firms just need outrageously large exits for the math to work. And if you're not one of those companies, you're literally not worth their time.