33:56

In this episode of the Longevity and Lifestyle Podcast, host Claudia von Boeselager interviews Dr. Limor Goren, a molecular biologist and founder of KYOORD. The conversation begins with Dr. Goren’s unconventional career path—from Israeli army service and advertising to a late‑stage PhD focused on cancer metabolism. She describes her discovery that the olive‑oil polyphenol oleocanthal selectively kills cancer cells by inducing lysosomal membrane permeabilization, a mechanism distinct from classic apoptosis. Laboratory experiments showed a linear relationship between oleocanthal concentration in extra‑virgin olive oil and cancer‑cell toxicity, prompting her to test whole oils rather than extracts. After publishing the work, Dr. Goren founded KYOORD to educate consumers and sell high‑phenolic olive oil (the “Governor” and her own KYOORD brand). She explains how oleocanthal also shows neuroprotective effects in Alzheimer’s models and contributes to cardiovascular health through anti‑inflammatory and antioxidant actions. Practical advice covers dosing (often a spoonful on an empty stomach), cooking considerations (polyphenols degrade gradually, not instantly), storage, and how to identify high‑oleocanthal oils by a peppery throat‑sting. Dr. Goren details the olive‑oil production process—early‑season green harvest, cold‑pressing, malaxation, centrifugation—and why extra‑virgin, cold‑pressed oil is essential. Myths such as “olive oil is carcinogenic when heated” are debunked. The interview wraps with broader dietary recommendations (leafy greens, blueberries, nuts, lentils), personal lifestyle philosophy (food as medicine, freedom through entrepreneurship), and advice for young professionals about experiential learning over formal education. Links to KYOORD’s website and product listings are provided.

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