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In this short commentary, Dr. Jennifer Garrison critiques the way egg freezing and IVF are presented to the public. She argues that these reproductive technologies have been heavily marketed as a universal solution to women’s reproductive aging, describing this portrayal as over‑marketing. While she acknowledges the remarkable scientific achievement of being able to freeze eggs, she emphasizes that IVF and egg freezing are not a panacea for all age‑related fertility issues.

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