NASA’s Forgotten Discovery That Strengthens Your Bones With Peter Simonson And Juvent

Hey there, I'm Claudia von Boeselager, a former investment banker turned entrepreneur, longevity coach, biohacker, and mother of two. Once burnt out and overwhelmed with chronic health issues, I've transformed my life and helped thousands of people do the same. I've even reduced my biological age by 17 years. Yes, I'm 26 again. Now I'm here to share the tools, strategies, and inspiration to help you live healthier, happier, and longer. On this podcast, I interview world-leading experts in health, biohacking, mindset, and performance and share personal stories and learnings to bring you the latest insights and tips. Think of this as your go-to space for real talk about all things health and optimizing your life. Ready to unlock your best self? Let's dive in. This is the Longevity and Lifestyle Podcast.

My guest today is Peter Simpson, president, co-founder, and board member of Juvent, a company transforming bone and joint health through NASA-inspired technology. With over 20 With 30 years of executive experience spanning engineering, product development, sales, and business strategy, Peter has built an impressive career at the intersection of science, innovation, and human performance. Before founding Juvent, he invented Medtronic's patented TSRH 3D spinal implant system, earning 5 patents for surgical products and contributing to technologies that won Medtronic's Global Technical Contributor of the Year Award. Today, Peter leads the development of Juvant's Micro-Impact platform, a groundbreaking wellness device that delivers gentle, low-magnitude mechanical stimulation to improve bone strength, circulation, and overall musculoskeletal health. Please enjoy.

Welcome to the Longevity and Lifestyle Podcast, Peter. It's such a pleasure to have you with us today.

Hey, thank you so much.

So Peter, for those hearing about Juvant for the first time, how would you describe it? And what inspired its creation. I appreciate you weren't the original creator, but you came in because you were so excited about it. So could you share a little bit about that?

Sure. Juvent is essentially is a vitamin of exercise. And that term actually will expand on that later on, but essentially it's part of your mechanical diet and it's, uh, should really be in the mechanical nutrition, you might say. And what it's doing is giving the bones, the bones in our skeletal system, a metabolic workout. Now, your other question was what inspired it? Well, there was a guy by the name of Jack Rybie, and Jack Rybie was a very astute medical device developer, and he had done two other technologies for healing site-specific post-operative fractures. And they were, and he had done it two different ways. These products became standard of the industry. And he, Jack was going for the holy grail, reversing osteoporosis. And so he put together an amazing team and there was a really a group of 4 or 5 researchers over a 20-year period, researchers, engineers, engineers, programmers. So, it was very much a team effort. And Jack knew how to build a team and did everything right. Unfortunately, Jack died. And this all happened before we came into the picture. And my brother and I, I had helped start a biotech company after doing spinal implants. A friend of mine was a surgeon and had an idea for a paper. And I said, that's not— if that's true, that's not a paper, that's a company. And so, rather than write a paper and publish it, we formed a company. And my brother ran it for the first few years. But it showed us how far ahead science was ahead of medicine. And so we were putting together what would now be called functional medicine or, you know, biohacking and that sort of thing. We were so far ahead of our time, no one knew what the heck we were talking about. So part of that was evaluating these technologies. And a peer came up to us, a colleague, and said, you need to look at this JuveT because it's not doing anything, but it's amazing. So we did about a month of pretty, you know, intense due diligence. And in that period of time, we had my mom on it, and that's its own success story. And so the science was strong. This company had gone dormant and we were like, I, you know, I kind of said to my brother Rush, I said, Rush, you know, with the clinic we can help a couple thousand people. This looks like we can help 40 million people with osteoporosis.

Osteoporosis.

What we didn't know at the time was that was the tip of the iceberg. And now we've had years of watching these people and their, the results and you know, it, that's become where the plot gets really, really interesting.

I'm really excited to dig into all this as well, because so many people know that it's those falls that really project and, and hinder then health in, in longer years as well. So really excited to dig into it. And I understand that the roots actually go back to NASA research. So how does space science lead to development of micro impact technology? Maybe you can unpack that a little bit for us.

Well, one of the things they noticed with astronauts in long periods of weightlessness is they had horrific bone loss. So, you know, nobody goes in space sick. They're the people in the top of their health. And an astronaut will lose more space, I mean, more bone in a month than a human on Earth with osteoporosis will in a year.

Wow.

So, it's a, you know, it's a 12-to-1 ra— I mean, it's horrific. And so, they realize on these longer missions, especially in Mars, the joke was if they tried to push the land button, their finger wouldn't have enough substance to do it.

Would break.

And so they were one of the sponsors of the original, uh, Juvit research in terms of understanding mechanotherapy and mechanotransduction. And there's a lot of parameters that you have to have to be on a spacecraft. Partially is obviously physiological, but the other is every other factor you can imagine. So this was one of the contenders. It may end up there one day, but right now what they've done is used a, uh, combine the same similar effort with walking. So a treadmill can take one, you know, can kind of do multifaceted things, but the science is still strong and it's still incredibly useful for people down here.

Wonderful. And you have this beautiful connection. You alluded to it before with your mother's story. Would you share what moved you to acquire the company and carry this vision forward based on your mother?

Sure. So the company was off and running when, when, uh, You know, when he died, it just went dormant. That's kind of a long story, but they weren't being made anymore. And so we were, we borrowed a platform from an osteoporosis patient. And my mom, by coincidence, was suffering from an unfused pelvic fracture that she had had 2 years earlier. And I, let me get my ages right. She was probably about, about 78 and 76. That occurred at 76 and 78. She pretty much was becoming a horizontal person. Because that's a pain that painkillers can't get to. And she was becoming a painkiller addict, up only about 2 hours a day. So we said, you know, hey mom, try this out. And within about 2 weeks she's up walking, no cane, no pain. Wow. And we were kind of like going, wow, you know, what is this? Everything from placebo, you know, we know whatever. And so the platform was on loan and after about a month the patient goes, look, I really need my platform back. So we sent it back and about 2 weeks my mom went right back down. And so I got a call from her, I don't know, a few week or so later, and I could hear fear in her voice. She says, I don't know what you're gonna do with that company, but I need one of those platforms. And I could hear it in her voice. And so I said, all right, mom, they don't make 'em anymore. I'll see if I can find one. So I went on eBay and Craigslist. I mean, it took me like a long time to find one. I thought no one sells these things. And so I found one on Craigslist in Canada. The guy's mom died. He had no idea what it does. And I said, I'll take it. And so I got it on my mom and kind of the rest is history. My mom just 3 days ago, October 9th, celebrated her 92nd birthday. She's still living in a 3-bedroom, 2-bath house with a swimming pool and guest house by herself. And there is no way that would, in my opinion, this would be happening without Juvederm. That's what she credits it to and that sort of thing. And so, you know, if it keeps somebody out of a nursing home for a month, it's paid for itself. You know, I mean, that's a kind of a crude way of looking at it, but I mean, it's, I mean, so in the years following that, we've seen so many people's activity level go back. Now, my personal summation of this is, in my opinion, this is not a study. I'm clear on that. But Juvent can add 5 years to anyone's vertical lifespan. Again, that's my opinion.

Peter, let's unpack the science a little. What exactly happens in the body when someone stands on Juvent Micro-Impact? Platform, just so people can, can understand. And I'm also curious that why it would get reversed so quickly, like in the case of your mother, for example.

Sure. Well, that topic is literally pro— and I'm not kidding when I say this would be 100 people's careers for 100 years. Okay. I mean, it's that big a deal. And so, but let me kind of pull back and put it in perspective and then we'll give a little insight to it. What people don't realize, including most doctors, And I'm, this is unbelievable. So, but either way, we'll talk about that later. But this, every bone is an organ and that forms the skeletal organ system. Now there's about 12 organ systems depending how you wanna classify that, but the skeletal organ system is the second most important in our body. And what people don't realize, including the doctors, oh, I can ask a room full of doctors, what's the primary function of the, of the skeletal organ system? And 99.9% will raise their hand and say structural. And that's absolutely wrong. That's probably third or fourth on the list. The primary functions of our skeletal organ system are metabolic, not structural. Bone's primary job is to produce stem cells. That's number one. Number two, it regulates our calcium level in our bloodstream real time. And third, it's a full member of the endocrine system. And those are really where the headlines are. And the way I'd explain it to doctors, I said, look, If I replaced some, a patient's entire skeletal system with stainless steel or titanium, they would structurally be unbreakable and they would be dead within minutes. So what's more important, structure or metabolism? Does that make sense?

Yeah.

And that's why you start to see so many things affected. So real quickly, let's go, let's highlight a couple of those things. So producing stem cells. Well, there's two major types, liquids and solids. So the liquids are called hemopoietics. That's blood. And so they become red blood cells for oxygen transport, white blood cells for our immune system. That's our bone. So when we're fighting infections and viruses and that sort of thing, guess what? Bone's got a say in it. When it comes to the other stem cells, they're structural. Those are called mesenchymal. So let's call 'em the solids. And those cells become about 9 things we've identified. So bone, muscle, fat. Cartilage, connective tissue, endothelial tissue, sensory nerve tissue, as well as really obscure specialty tissues of different organs. And guess what? They'll probably find more. Now, the type of loading that JuveN is providing, the scientists discovered, is required for normal metabolism. And so that is one of the reasons why when you get on a JuveN, that vitamin of exercise, that's super specific. Super efficient at enhancing bone metabolism, well, you're gonna affect a lot of things. There isn't an organ in the body that doesn't talk to the skeletal system in a first or secondhand conversation. Then you get down to hormonal effects. Now the endocrine system is as complicated as it gets. And it's funny, the deeper you dive, you realize even the endocrinologists don't fully understand it. I mean, sure, they're ahead of us, but at the end of the day, it always occurs.

The deeper it goes.

It's unbelievable. I mean, you think it's 3D chess backwards, 3D chess, you know, but the bone not only chemically with hormones talks, it produces 4 of its own unique hormones. So it's a full member of the endocrine system. And so we see people calling us with these things. Now we don't make claims and I can't explain everything, but you, you have to not discount people 1,000 miles apart. Who don't know each other describing the same clinically relevant changes. Mm-hmm. That's, listen, there's something there to that. It's not just two people that we hear it all the time. And so the fun part is people get on a Juvevit for something, might generally bone loss or joint pain or something like that, or lower limb edema or balance, something like that. But they'll stay on it for reasons they had, wouldn't even dream were connected. And so we, that's the fun part. So that's the reason why You know, Juve is, it's really interesting. We're giving somebody a vitamin that they don't know they need. You're buying a lifetime supply before you ever use it. That's kind of a leap of faith, right?

You step in.

So what we do, you know, what we do is we say, listen, we know how it ends. You may not. So it's 6 weeks. If you don't think it's worth buying it, we'll buy it back. And our, you know, our return rate is 1.5%. So it's 98.5% of people are like, I'm never sending this thing back. Buying another one for my other house or that sort of thing, whatever. You know what I mean? It's the, so that's why we know there's so much here that, mm-hmm. You know, every one of these indications would require, you know, 2, 2 or more $10 million studies. Yeah. You know, they haven't been done yet.

Yeah.

But that doesn't mean we can't use it. Go ahead.

And I didn't realize that with the, the bone as well. So that's really interesting. And I mean, I'm over 200 conversations in with world-leading pioneers, so thank you for Bringing that in. So a few things. First of all, curious, what are the 4 hormones produced in the bone? This is not something I was familiar with.

Osteocalcin is, uh, that one I remember. That's one of the hormones that, not the only one, but it's one of the hormones the pancreas uses for determining blood glucose levels. And so that's a, a, now in the, just in the past few years, they've established that's not a monologue, it's a dialogue between the two. So that may be why. It's coincidental. We have patients who are diabetic saying my insulin management with Juvent is there. They're, they have a smile on their face.

That's fascinating.

Absolutely. And you see a lot of things that are hormonal that would, you would think that perhaps, let's just say it's all coincidence, but you know, things like men's erections and RLS and things like that. These are all issues that we, when you dive into it, you go, yeah, there's a hormonal connection. Yeah. And that deserves more study.

Very exciting. And so for people listening, Peter, that might think, well, at my gym we have a vibrational plate. Can you explain what's the difference of a low magnitude, the mechanical stimulation that, that's happening versus the typical vibration plates that you'd find at a gym or wellness center?

Okay. The key word is safety. Okay. Now I'm gonna, I'm an engineer and I'm gonna give you some useful tips. If you can see something moving. You're so far over the safe limits. It's ridiculous. Just don't even get on it. No, it's like a vibrating plate.

Vibrating plate. Okay.

And so part of the, you know, $40 million spent in the formation of Juvevit and the research development, the papers, they found out that bone is pretty resilient. Bone can take a lot. Okay. It's what's called very mechano resilient, but it's also very, but the rest of the body isn't okay. And when you start giving the body impact loading, at high frequency, that is a very, very different math and physiological effect than low frequency. So, if I'm walking, I'm going to hit 1.2 G every step. Not a big deal because the body's designed to take it at that frequency. The energy has plenty of time to dissipate. The body, that's not a big deal. Juvent, its load is 0.3 G. Okay. So, why so much lower because Juveit is giving the loads at higher frequency. And when you do that, you have to go very, very, very low frequency to be safe. Now, what the researchers found out, bone is not only mechanoresilient, it's extremely mechanosensitive. So, you don't need this on the bone. You can get by with this. And there's a way if you do the software correctly to optimize it to where the bone gets game on and the rest of the body is just yawning. Not a big deal. And so, what these other platforms have done is that we jokingly, really pretty accurate, they call them Chinese paint shakers. I mean, they're basically very high energy shaking the shit out of people to the point of, you know, there's been cases, court cases of detached retina. There's been clinical papers on vascular tears. There's a lot of doctors saying that's well within the TBI category. You know, it's interesting 'cause we were gonna help fund a study. We talked to some doctors and literally beyond within 5 minutes, you ask yourself, we couldn't write an IRB. We, we couldn't approve a study to do something that would cause that potential damage. And so, these platforms, you get on them, just don't. I mean, you could very— you can safely use them on extremities, or maybe if you got down in the position, but generally it's like juggling knives. In theory, it's great, but it's probably not a good idea.

Jumping in quickly, it's Claudia von Boeselager. I absolutely love bringing you these conversations for free each week, and I can do that thanks to the generous support of our sponsors. These are brands I've personally vetted and believe in, and I think you'll love them too. Supporting them means you're also supporting the show and your own longevity journey. Thanks for supporting them. Now here's today's sponsors. This episode is brought to you by Juvent. If you or someone you love has been struggling with chronic pain, arthritis, poor bone health, neuropathy, circulation issues, or even something as frustrating as constipation, this could be a real game changer. The Juvent Micro Impact platform breakthrough technology trusted by leading doctors and supported by over $45 million in research. Stand on the vibrational plate for 20 minutes and its gentle micro impacts work at the cellular level to stimulate circulation, strengthen your bones, and ease pain naturally and effectively. And because I want you to experience this for yourself, Juvent is offering you $300 off Just head to juvent.com/claudia. That's juvent.com/claudia. And use the code Claudia to claim your discount today.

That makes a lot of sense. And I think there's such an important piece of information for people to know and understand instead of trying to like get on this plate right at the, at the gym as well. So really, really thank you for unpacking that. And talking about the research, I know that you've been involved with, or Juvant's been involved with several research collaborations. Could you highlight any of the studies or findings that particularly stand out for you?

Well, generally speaking, they focus mostly on osteoporosis. There's papers on that that are positive, some that are middle, and some that are quote negative. If you look at the negative ones, we found compounding factors and we, it is what it is. And some of those factors are, in our opinion, political as much as they are technical. The other indications that have been studied are lower limb edema for people with sports— what is that for people? Yeah, no problem. You've seen people with fat feet that are swollen. That's an edema. Edema means holding water or fluid. And so a lot of people have a very poor circulation and there's a secondary mechanism of action or the way the body responds, which is very beneficial. And so that little movement, now Juvent's going up and down 5% of 1 millimeter. Let that sink in. Okay. That's what's safe. And we're right within limits of ISO and clinical standards. So, but that's enough to invoke a balance response from the balance muscles. That sounds like, yeah, gee, so what? No, that's very relevant because that activity, first of all, it's like having a personal trainer work on the balance fibers. Those are different than the strength fibers. Okay. So that can lead to improved balance, but that other motion has long been known to induce lymphatic and blood flow because the, the calves act as a second heart. Mm-hmm. And so blood flow improves. So we see wound healing. We've had cases of that chronic wound healing, but also the lymphatic system. Now the lymphatic system, it relies exclusively on this muscular action where the heart is a baseline for blood and it uses an auxiliary, but for lymph, that's a big deal. So in a lot of detox protocols, this is part of that therapy. Because they can get the lymph. The lymph is also our, it's kind of a transport system, but also the garbage system. And so they can get these toxins and get 'em out of the body. And so it's kind of an in, you know, an indirect detox, but still quite effective. And so you start to see there, it gets very, it's beautifully complicated and not everything is known. The other studies to your question were done on improved balance. As we get older, that's a very big deal. And in fact, a lot of people, you know, there's a kind of a known algorithm. If you fall, break a hip, there's an X percent chance. I don't remember, but a pretty high percent chance you'll, you'll be dead in a year. You know, you just don't recover.

50% is, I think, the statistic that I saw.

And, but you know, it's interesting. There's also a theory that they don't know which comes first, the fracture or the fall, because sometimes people will fracture their hip and fall because of it and think that the, you know, it's chicken or egg thing. But the balance is a big deal. And so we see people who can't really stand on themselves. We have a stand, but we, we don't really encourage them. We say, you know what, use a desk or a walker because in 6 weeks you may not need that. And we see, you know, that's more common than not.

Amazing. So for someone who perhaps is not injured or ill, but wants to maintain healthspan and vitality, how can Juvent support and, and what would be a, a protocol for say, you know, you're an average person who just wants to maintain good health?

Well, So let's dive that down in on that description, vitamin of exercise. The word vitamin originally was vital amino, and that was kind of a breakthrough because they found a chemical compound that wasn't on the periodic table that was required for normal metabolism. And that's, that list has grown and it really wasn't an amino, but the name stuck. So Juvent is a, not a vital amino or vital in the chemical side, but it's a vital kinetic. So the term Vitakin is what's used. And new science needs new words. And so, if I, I don't have to be sick to know I need vitamin D or vitamin C or vitamin A. I might, I would take a supplement and not wait to get sick, or I don't need to get scurvy to know I need vitamin C or get rickets for vitamin D or goiters for iodine. Okay. These are part of our normal. We know this now. We can use them preventatively. Some of our top users are professional athletes. Are they're not shy on impact. Okay. But the impact that Juven is doing is just so efficiently therapeutic that they can use it to augment their metabolism for repair, for higher performance. Okay. I'm, I'm on no meds. I have no really outstanding issues. I'm on my Juven every day. Why? Because I know my body needs it. I know how many things are affected. And if you look in the, around the world, one of the characteristics of all the blue zones where people live a long time is they walk.

Yes.

Walking is a magical exercise. Okay. Juvent is really providing you a concentrated form, just like vitamin C from an orange. We're giving you the VitaKin of walking. And if you don't walk 5, you know, 5,000 to 7,000 steps a day, or you can't, it's a great way to augment your, your mechanical diet. And so, you know, I don't need to have the illness to know a way to avoid it. And this is, you know, why we exercise. And this is, so this is a subcomponent of your mechanical diet, if that makes sense. Now back to the vitamin. It's the same dosing as a vitamin. It's the same response, same residual or same, uh, in the same indication. So let's say dosing. I can't do one day of vitamins a year. I need them regularly. Correct. And I don't expect a miracle day one. So it's the same response. And if I miss a day, same retention. Not the end of the world, but I don't want to go too far too long. And it's the same indication. At what part of the human experience do we not need vitamins? That's from pediatric to geriatric. And so similarly, when Juvent is really fits the same mold, but it's a VitaKin, it's a mechanical vitamin, not a chemical one.

And we know that for longevity, one of the most important factors is exercise. So this is a key component as well on that, you know, strength, strength training, but also the maintaining muscle mass as well. So really, and bone strength. Yeah.

I would say, listen, if you don't get a Juvent, and you should, but that's fine. I understand that. For God's sakes, walk. Walking is a privilege. Enjoy it. It's a luxury. If you have the ability and the time to walk, use it. And, you know, I'll tell you, I have a couple little life hack, you know, these little iPod wired ear things, right?

Yep.

Radiation.

Good.

When you're on the phone, walk. I walk when I'm on the phone, I walk and I talk to the smartest people in the world and the most skeptical. I gotta be on my game. And I've noticed walking, I guess I have better clarity.

Yep.

And, you know, I couldn't figure that out. You'll see it. But I talked to a cardiologist friend of mine. I realized, guess what? I'm getting extra dose of oxygen to my brain cuz my calves are pumping. It's like having my second heart.

It's perfect. The Queen of England needs to do that with her ministers as well, by the way, walking for important meetings.

She did all right too. She made a pretty, she had a pretty good run.

She had a good run. Exactly. Yeah, for sure. Obviously for some people wondering, is there any contraindications? Is there, are there any cases where it's not suitable for someone?

Well, there's a list of items when they do what's called an IRB, which is Institutional Review Board. You'll put in a study, anything you can possibly think would possibly be imagined. It'd be a long list and we're We've worked with doctors to kind of get that list down. It's down to pregnancy, and we've got one of the world's top OB-GYNs that I would put a pregnant woman on it. We don't suggest it, but until I get a white paper from him, I'm not going to say that. And probably, if you had a recent eye injury or an occlusion stroke, you might want to talk to your doctor first. But when you talk to your doctor, make darn sure he's not thinking about that shaking plate in the gym. And it's Juvent, Juvent, Juvent. And we talk to doctors one-on-one all the time to explain the science and the difference. And then they usually go, oh, absolutely. Yeah, I want— absolutely, I want them on that. But that, that would be the areas where I'd still be a little cautious. And the other thing is, if you get your Juvent, if you're an older person, just generally people who do about 20 minutes a day, sometimes for many that's too much. And as gentle as it is, that muscular activity for them is a workout. You know, for most people it's, it's negligible, but for some, so that would be more of a user note. But we go through that with users when, when they buy a platform, we talk to 'em and answer those questions.

And it can be ramped up, I guess, over time as well as you get used to it.

Right? So, yeah, absolutely. In fact, I've had a couple people who've gone from being bedridden and, um, one of them was a doctor friend of mine. He was literally suicidal and he said, I'll never get outta bed. And I got him on the, set his feet on the Juvent for 30 seconds one day. That's the starting dose. And he's now walking on a treadmill for miles. And he said, that was my gateway back.

Wow.

He said that was what got me, you know, that bridge between horizontal dormancy to vertical activity.

Was that because of the cascade of hormones that were triggered, or what do you think was that?

Your body, your metabolism starts to shut down. I mean, it just, you, it starts to shut down. And so, you know, it doesn't matter the source of the inactivity and immobility. So for example, one of the groups that we've, there's been studies done on was children with congenital issues. So muscular dystrophy, spina bifida, cerebral palsy, they don't grow up like normal kids. And so they'll grow up with bones that are like eggshells. So on top of all of those issues, the parent has to treat 'em like eggshells 'cause they have an osteoporosis patient. So it doesn't matter your age, if you become inactive or you're an astronaut or you lay bed long enough, your, your metabolism isn't working. And that's kind of the, and this is a, a key point because it's really, really rare for us to discover a new fundamental daily requirement. The last vitamin discovery was 1944, vitamin K. Okay? This doesn't happen very often. And this is as, is as significant in my opinion of any vitamin discovery to date, including vitamin C. Okay? And if you're trying to be healthy without this, good luck. Now, I— walking's the best way to get it. Nothing will beat nature, just like a perfect diet is better than any supplement. But the reality of it is we need it. Okay. And so fundamental daily requirement is not to be taken lightly. So people look, talk about biohacks. I'm like, wait a minute, let's address the bio lacks.

Mm-hmm.

Okay. Because the, the golden age, what we now know is the, the two number one rules, address deficiencies, remove toxins. Then worry about treatments, especially for a chronic condition. Now, Western medicine is amazing at acute conditions, trauma, accident, appendicitis, that sort of thing. Couldn't be in a better place. When it comes to chronic, they overlook addressing deficiencies and removing toxins and get right onto treatments. And so, we don't tell people to get off your treatment and do this instead, but I don't need to give up a therapy to add Juvent to my regimen. And as with any treatment, you should always calibrate, is this something, you know, what's my need for it? And then, and this, so incorporate the Juvent, work with your doctor and reassess where you are.

And you were saying also that you speak with individual doctors. So say potentially someone listening to this thinks, you know, I want to bring my doctor into the conversation. If they're not new to this, they can reach out. Is that a service you offer?

Absolutely. If they'll, you know, we will schedule an appointment with a doctor. Well, I have a, you know, a PowerPoint lecture that I give them to kind of go from conceptual to operational. And, you know, some, I've been very flattered and I'm just going to say it, but, you know, one of the top doctors in the world, he said that lecture changed the way I do medicine. And he invited me to Detroit to do his talk to his entire staff. And every one of them said, Peter, I want to admit to you, the last thing I wanted to do was come in and watch your lecture tonight. But he said they all bought Juventz and they said, this is a game changer. And so if you get your doctor there, they won't be disappointed. And I've talked to literally thousands of them. And so when, you know, it's a great tool. And my point is they can look on the website and do their own homework on it, but at the same time, feel free to connect us. We'll be happy to chat with them.

Beautiful. So it is a premium product. It's, you know, some people might wonder about the price tag, et cetera, but it's also a big investment in long-term health. How do you help people really see that value behind it? You know, it's built, maybe you can talk about where it's being, being built, the warranty that you have, some of those details.

Well, there are financing options available and there are clinics that allow people to use them. But the truth is, you know, 98.5% of the people say these things are a bargain. I mean, it's just a matter of taking a small leap of faith with very little to no risk. Your biggest risk is your time. And the units are built to last a lifetime. I mean, it's like you will pass it down to your grandkids and they, I mean, they really are built that well and it's truly an investment. And you know, you're gonna stand on this for 20 minutes a day, which is 2.3 hours a week. That's a lot of time. There's a lot of places in life to save money. This ain't one of 'em. And if it keeps you off one med or keeps you from a nursing home or gets you over one ailment recovery, it's kind of pay— it's kind of cheap in the overall context. Mm-hmm. And so, you know, we don't— if somebody doesn't like their gym, we'll buy it back. We don't want anybody out there unhappy. And it's funny 'cause a lot of people have done months and weeks and years of research and they go, you know, there's nobody says anything bad about Juvevit. You know, and it's like, there's a reason for that because the results speak for themselves and we can't make a lot of claims. So we don't, we just let you decide.

Beautiful. And is there a time of day, Peter? I wanted to ask as well that it's better to do, is it better to do it in the morning or in the evening? Is there any difference?

Well, the main thing that I would say on that is it was more important, ironically, is where you put it in your house. You want to put it in your kitchen, your den, your TV room, because while you're on it, you can do things, talk on the phone, watch TV, surf the web. Talk with your family, practice your guitar. I mean, it's very mild. You don't have to take 20 minutes and stare at a wall. Okay. You can do this. Mine is in the kitchen. And if I'm with a cocktail party or I'm talking on the phone, I'm, guess what? I'm on the Juvederm. My friends are, and my mom, she brings her friends over and that's their social circle. The point is now in terms of time of day, I wouldn't sweat over it. You know, pro athletes do it 20 minutes in the morning, 20 minutes at night, but a lot of it would depend on the condition that you're trying to look after. There's some subtleties and nuances. We'll talk with our users about that. But with regard to that, perfect's the enemy of good. The main thing is just get on it.

Yeah. Beautiful. So for anyone ready to experience Juvent, where's the best place to learn more or to try it out?

Obviously the best spot is juvent.com. J-U-V-E-N-T.com. And I do a lot of interviews like this. And there's one I did with Dr. Gundry about a year ago. And that's, it seems to be a nice format. And Dr. Gundry, I was really impressed when we first, I was inspired to work with him because I followed some of his own stuff. He seemed to really dig into it. He helped me with my allergies unknowingly. I didn't know him, you know? And so when we engaged him the first time, he really did about a month of due diligence and really dug deep and was using the platform with him and his wife. And then he said, yeah, people need to know about this. And we went on the show. And we did the show and we, you know, he was helping us out and vice versa, but it's a great interview and it's a great, we're proud to be working with him.

And he's been on the show here as well. Yeah. We've had Stephen.

Oh, okay. Then I'm preaching to the choir then. Yeah.

Yeah. Yeah. He's great. And also, dear audience, uh, Juvant are kindly offering you $300 off if you go to juvent.com/claudia as well for a discount. And Peter, if you could leave listeners with one message about movement, longevity, and independence, What would it be?

Address deficiencies, remove toxins. You've got to start there. You keep that down. And you know what? If your doctor is not thinking along those ways, you might want to go, well, maybe just remember your doctor's a powerful tool. Keep him in the car, but he's not in the driver's seat or her. Okay. And you've got to think for yourself because there's a lot out there that you can do. Think for yourself. So let's go with that. Think for yourself, remove toxins. I mean, address deficiencies, remove toxins.

Beautiful. Peter, thank you so much for coming on the show and for bringing NASA-level innovation into everyday wellness and sharing it with us today. Thank you.

Fantastic. Thanks so much.

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