What Excites You About Longevity #shorts #longevity #health

Name: What Excites You About Longevity #shorts #longevity #health
Uploaded: 2022-12-07T15:45:09+00:00
Duration: 48 s
Channel: Claudia von Boeselager
Description: In this short video, the speaker highlights a recent surge of companies turning their focus toward longevity rather than merely marketing plant‑based or…

7 Dec 2022 · 1 min

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In this short video, the speaker highlights a recent surge of companies turning their focus toward longevity rather than merely marketing plant‑based or low‑carbon products. While earlier branding efforts like Beyond Meat and Impossible Burger emphasized plant‑based appeal, the new wave seeks comprehensive solutions that support long, healthy lives. The speaker is especially excited about the emerging view of food as medicine, noting that researchers are uncovering nutritional mechanisms that can boost the body’s ability to achieve remission or regression of the world’s four leading killers, thereby extending healthspan.

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I think for the first time in the last 5 to 7 years, we're seeing so many companies focus on longevity. I think what excites me the most is before we were throwing branding and marketing stigma. This is plant-based, this is low carbon. And the story of Beyond Meat and Impossible Burger, it's plant-based burger, everyone went to it, but there is some colorant and other stuff. So now for the first time, we're taking a full look at longevity. Give me something from all angles that's going to help me live healthy long. So that we're very excited about. The second thing that I'm very excited about is that food is medicine and we're getting a lot of, we're unwrapping a lot of secrets in food to help the body really live long and to help the body actually increase its remission and regression chances from the big 4 killers around the world.