This New Platform Will Change Life Insurance Sales in 2025! (BUILD TRUST INSTANTLY)

Host Cody Askins interviews Betsy K. Barr and Siobhan Spencer (Agent Verified) about Agent Verified, a third-party platform designed to help life insurance agents build instant credibility and close more deals. They present five core benefits: (1) third‑party biometric verification plus license and E&O upload for instant trust, (2) Agent Verified profiles indexing on Google and appearing in AI (ChatGPT) results, (3) Freddie — a text-based AI underwriting support bot included free with subscriptions, (4) a reviews/testimonials system useful for sales and recruiting, and (5) improved close rates/visibility. The video also covers pricing (starter $5), a free Agent Verified Academy, a rewards app, support availability, and a related podcast "Fraud Facts and Life Insurance."
Questions this video answers
Biometric (facial) verification plus submission of state license and E&O insurance.
Yes — Freddie, a text-based AI underwriting support bot, is included free with every Agent Verified package.
Get started for $5 (starter plan); subscription tiers scale up to $199/month.
Agent Verified profiles index on Google and have been picked up in ChatGPT/AI search results.
Agent Verified Academy — a free community/training resource (agents must verify to join).
What is up? Welcome back to the CA Power Player podcast. I'm your host, Cody Askins, and, man, I got a couple special guests, a couple friends of mine in the industry. We just got to hang out at the 8% conference. Literally, yes. A few weeks ago. Welcome back.
So awesome.
Welcome back. Javon, Spencer and Betsy Bar from Agent Verified. What's up, you guys?
Hey. Hey. What's going on, Cody? That was awesome. Like, to see all those dang people, like, the. That was crazy. But we weren't able to, like, really tell everything at our. At our booth. So we appreciate you allowing us to share with everyone. Again, you know, all about agent Verified. So we want to share the top five reasons why every single life insurance agent needs agent verified.
Absolutely. Yeah.
Also, too, to give you guys some credibility. You may be going over this, but, like, Javon and Betsy are phenomenal. They've been phenomenal producers, phenomenal agency builders. Like, they understand this world. They created something based on the fact that they have. That they have. They have succeeded because they are now using this within their teams. Like, they are super impressive individuals that understand the life insurance landscape and helping agents get paid and scale their business very, very well.
I appreciate that.
Thank you. Appreciate that.
I guess we should give background, you know?
Yeah, no, like, who are we? We just jumped in.
I always like to jump to the problem because, you know, we're sitting there, we're hiring, we're recruiting. Like, we're doing all this, and then a new agent comes in, and they're like, they didn't give me the banking info. If that's you, like, you need to tune in. Like, they didn't. Like, I saw a clip that you shot recently, Cody, where it's like, the agent was like, oh, my goodness, I don't know you. Like, I didn't find anything on the Internet about you. Right. And that lost a major annuity. Right. And I was like, huh? We all go through that.
We all go through it. Maybe we have some options for that.
Yeah. Like, if you went through that, if they're like, oh, I don't want to give you my social. Raise your hand like, if that's you. This is why you need agent Verified. Right. And we saw that time and time again, especially because when we transferred to digital, where we're full digital, there was nothing out there. No one helped us. No one said, hey, you might need to send your business card up front or ID Card. Like, none of those things were there. We just feel that, oh, we're legit. So everyone should feel like, we're legit. And it doesn't work that way, ladies and gentlemen. It does not work that way.
And when we. And when our new agents came in, I mean, this really came, Cody, from working with newer agents, working with kind of agents all across the industry and hearing them say the same things over and over again. And then as kind of we always say, going into the lab and saying, hey, what are we doing to build that trust? And how could we help transfer that to other agents? And how could we then make that scalable and make it available to everybody? And so that's kind of where agent verified has come. And, you know, we'll share some stories, too, but, you know, like, in my agency, if an agent comes to me and said, oh, Betsy, I had trouble getting. Getting the banking information, or they didn't. They didn't want to give me their social. The only question I say is, oh, did you follow the script? And did you send them your agent verified? Without fail, the only time an agent has a problem with that is when they don't send the agent verified right at the beginning. And so, like, and we just hear that from, like, all of our new agents hear it, and they hear it from all of the existing agents in the agency. So, like, that is no longer a problem, which is insane because it was a big problem this time last year.
You know, so was this. Was this cooked up in a. In a lab in Hawaii or in South Carolina, you know, which.
Which lab? This was. This was. This was cooked in South Carolina and shipped some ingredients to Hawaii. And the chickens that you might hear in the background were. Were a little seasoning. They gave us a little flavor. And now, voila, you know, here we are.
That's amazing.
Let's go. So, man, let's. Let's dig into these five reasons. If that's. If that's cool and. All right, let's just go for it. So. Reason. Well, before we get to the reason, we kind of talked about the problem here, you know, but so the problem, you know, there's scams, there's fake agents everywhere.
Yeah, I. I want to say this. Like, I. I was telling my team, I said, ladies and gentlemen, like, have any of you even listening received a text message to pay a toll that you didn't even go to that state, Right? How many of us got. Like, who has received that? Right? Like, those are now our consumers Daily living. Okay? So they are skeptical. Like, they're getting states that, like, I didn't. I mean, I was paying tolls and states I Didn't even like just scared out of my mind. Right, well, those are now our problems. As life insurance professionals, we have to understand that the client is truly nervous about who they're speaking to. So we can't just say, I'm licensed. You should know it's me. You asked for this, this information online and I'm returning your call. That's not enough anymore, right? And we have legitimate.
Yeah, you could be 100, the real deal and they're still going to be skeptical.
You're right.
You know, so that's one thing. Like people don't trust it. But it's not because we did anything. It's the world, right? It's. The world is changing and moving fast and data is being breached. So we have to get in front of it or we're just going to look at our numbers at the end of the month and say, well, they just were stupid.
Right?
Whenever you say that the client was stupid, you have a problem. Right? There's a reason to it all. So again, Agent Verified solves all that. So go ahead. That's number one, instant credibility.
Talk to us nonstick number one. This is the main thing. So guys, the whole point about Agent Verified is it is a third party verification, okay? Because we can all go on Facebook, we can all create a digital business card in canva, we can have our Facebook page. I mean, goodness, we can go create a website and make it look amazing or even just have it be a basic website. But at the end of the day, that's always you creating it and anybody could go and do that. And so just like when, when you're a business and you're trying to get, you know, clients to come in, if you're out outside of the insurance industry, you might be on Better Business Bureau. Well, if you're on Better Business Bureau, you know, you're. That's an outside verification. That's an outside credibility that you have as a business. So this is what Agent Verified provides, is that your clients can instantly confirm your status. It's going to show, hey, this agent has verified their status and they have a little. I love, I love our little logo because it kind of has that check like everyone's used to now in on social media. And so it's adding this additional layer of trust. So to get your, to get Agent Verified to become verified, you have to go through a biometric verification. It's the same process, Cody, that they use for Visa, for trustpilot, for Amazon. Like this is, this is not just, oh, hey, somebody snuck in like, you have to be. You have to be. It has to match up with your id.
Yeah, yeah.
And then on top of that, you have to submit your license and you have to submit your E and O insurance. And so I actually have an agent that was like, betsy, why am I still not verified? And so we were looking up and I said, dude, you haven't sent in your E and O insurance. Like, just because you're in my agency doesn't mean that you get that you get automatically in. Like, no, it's. This is a verification process. It's outside of us. You've got to go through this verification. And so that's that credibility. That's what that promises to the public. So, so that. That just kind of creates that. That safety net for all of us as professionals.
And I, And I tell clients this, like, as soon as I get them on the phone, like, hey, I had to go through an additional verification. They had to take facial recognition. They had to send my id. So this is a, you know, so I just want to send you my agent verified profile because the next agent is not going to have this. I just want to let you know who I am and what I do. And guys, it sets me apart from anyone that they've talked to. Right? Because I'm telling the truth. I had to do my facial recognition or it would have turned me down. So that's, that's, that's reason number one, right? It would turn well.
And it. Right. And I think another important thing here that we train our agents on and we train the agent verified community on is this. Coding has become our hello. So, you know, a lot of times as agents, we're trying to find that point of contact and build that rapport with an, With a client. It can sometimes be awkward, right? Like, okay, do you like sports? Do you have kids? Do you like music? You know, like, we're trying to find that point of connection so that they can trust us. Like, this is the.
Hello.
Hey, before we say anything, I need to send you my agent verified profile so that you can verify who I am. That's our.
Hello. But that's like when you get on the phone with someone, they don't give their id. Like, I stopped. Like, hey, before we get started, I need to identify myself. Can I send you this via text? Right. No one is identifying themselves up front. And then once you. They ask you for your identification, it's too late. The reason they ask for your ideas, because they don't trust you already. And now you're proving Yourself. So just get in front of it, right? And. And you won't have problems. So that's reason number one. That's number one.
Number two, this one's pretty cool. You want to take a spin?
Yeah.
I know you love this one.
This was. This wasn't even on our radar. But when we started, we started getting like, all these calls, like, I'm on Google, my agent verified page is on Google. So then we started realizing that it's been indexing your agent verified page when you Google and you're an agent verified. And then it was like on the front page on the first page. And then on top of that, chat GPT started picking it up. It was like, wow, right? So now just. I. I wish to tell you guys that we set out to do that, but we didn't. Like, it's just based off, like, literally searching your name and with life insurance. So I tell my clients, you can Google me, search Siobhan Spencer life insurance, and I'm on the first page. And that's when you have no web presence. Do you know how long it takes to get people on the first page of Google nowadays? Like, it's crazy, right? So when we saw that was like, imagine being able to have chat GPT and have your clients find out. I got a meeting with this guy. Is he verified? Yep, he's a verified agent on Agent verified. Boom. Right again. Who does not feel special about that nowadays?
Yeah, very cool. I love that. That's amazing.
Reason three.
Well, yeah, okay, here. Yeah, I'll say that again later. So read the number three. Okay. Cody, we love Freddie. So. So a while ago, we went deep into AI. I was. I literally was dreaming about robots for like a month straight. I'm not lying. I wake up and be like, let me tell you about my dream last night.
At least. At least it gave you a break from. From dreaming about chickens, you know, so that's good.
You know what? That is a really positive spin. So I'm going to take that, Cody. Thank you. So we went deep into AI and man, so, so love Freddy AI. And so Freddy AI is our underwriting support bot. So what we love about Freddie is you actually just take text with Freddie so you don't have to like go fill out forms or kind of go into a different program or anything like that. It's literally just on your phone texting back and forth with Freddie, oh, hey, does this medication, can they get covered with this carrier or. Oh, hey, this client's got this, this meds, this build, this, you know this type of medical condition. What carrier can I go with? And so we went directly to the carriers, directly to their underwriting departments, and built out Freddie that way. And so really excited about how this has really helped streamline so much for our agencies and for other agents that are using it. Freddie's always working, always working in the background there, helping agents close deals faster, have more confidence in the appointments, and, you know, just saving time because, hey, I've got a large agency and they have a lot of questions, and I want to be able to answer all of their questions, but sometimes I'm helping somebody else, Right? And so the fact that they can come in and they can talk to Freddie and get underwriting support immediately has just helped all of them grow and blossom so much faster. So, yeah, we love Freddy. That's reason number three, because Freddie Cody comes free with every single agent verified package. Wow. So if you join Agent Verify, you get Freddy. I don't. Yeah, we didn't actually mention that. So, yeah, Freddie comes for free just to help you as an agent. I should mention that. That part, right?
Little. Little minor detail. I was like, like, yeah, minor. But yes, it's huge. We. We made that. Because, guys, Agent verified is, again, something that every agent needs. And instead of nickeling and diming, like, no, you. You need some support, especially with so many different products out there. So we're always looking to increase Freddy's knowledge base. Um, but it's awesome to be able to come in, get verified, get, you know, now start getting underwriting support for. For the main carriers. And the cool part, when we were reaching out to the carriers and sharing this, they loved it because they lose so much time dealing with stuff that never would get approved from them anyway. And they're like, you're going to do this? Like, absolutely. Why not? They're like, awesome. You know, they were like, let me get the underwriting team. Like, what do you. Like, what do you guys use that underwri? So they just started sending it, and it was just pretty awesome to have those relationships and them knowing where our heart was. So. All right, number four, where are we?
Oh, number four. So number four.
So before number four. Before number four. This is embarrassing. Like, Cody, like, seriously, let's think about this. When. When you shop on Amazon and I'm not. I'm just assuming you're an Amazon shop, you do you buy from the seller that has two reviews or 2,000 reviews? Like just you.
2,000.
2,000 reviews. Do you realize we're one of the only industries that can meet with clients for years and I'm raising my hand. Meet with clients for years and never ask for a testimony or review. And you realize we're digital now, so we have to put our minds and to like how consumers consume. Right. So one thing that's amazing with Agent Verified is that we can get reviews and then we show those reviews with our clients. So I happily sit there and when I'm going through and get five star reviews and say, hey Cody, before we get started, I want you to see the reviews of the people that I've helped. And honestly, at the end when I help you, I'm going to need a review from you. Is that cool? If I do a good job, can I get a review from you? Right already assuming the sale off of another platform and now they're just sitting here looking at all my client testimonials and people that have helped and the, the one cool thing that agent always acts like, what if I'm new? What do I do if I'm new? Well, guys, this is what LinkedIn does. They get endorsements, they get character references. Do you know anybody that thinks you're a good person? Get them to give you a review if you think that they think you're a good human being. Which is all that the clients want us to, to want to know, is this person a good human being? Spend a hour or two for a couple weeks and just ask people, how do you feel about me? Can you give, are you comfortable giving me a review? Right. And this right here is, I mean, I, I wish we, I wish I'd have done this eight years ago when I started just like started getting reviews. Because is, is it changes the game, it changes your posture tremendously.
Absolutely. So, and I mean the great thing is when you do this, Cody, like your, your reviews are closing the deals for you. You know, you don't have to like when, when someone hops on and they see all the different reviews. And you can do it too, not just for clients, you can also do it for like recruiting. You know, like, hey, what is it like to work with Betsy? And I can say, hey, here's some reviews from my existing agents. Or you know, what is it like to work in the Spencer agency? Oh, hey, go and get, go and check out what existing agents are saying. So it's like, it just kind of opens up the door. It takes away all of the kind of mystery that is, is surrounding a lot of us in the insurance industry. And so just saying, hey, we want to be transparent. We want to Be open and, you know, just. Just helps build those relationships deeper, faster, and just helps us grow as agents and as agency owners, which is awesome.
Strong.
So. All right, now let's go to the last reason. Reason number five. All right. Is it going to go through? No, it's going to show the reviews again. Okay, guys, the reason, the main reason is you're going to lose deals without it. Again. I see that in my agency, the agents that don't send agent Verified right away, they do. They don't close those deals. I mean, and that's just. That's just the reality. We're seeing it over and over and over again. And when, you know, this is actually a direct quote from one of my agents. She said, hey, I never have a problem closing when I use agent Verified.
Wow.
I never do. And I was like, never. And she was like, no, because they.
I'm.
I'm showing the reviews. I'm going through exactly who I am. They know that I'm. Because some of her reviews are even like, hey, I didn't need this particular insurance, but she helped my friend, my family, you know, so it's like, there's that trust of, hey, I'm not going to try and sell you something that you don't need.
Right.
And so then people are really willing to listen to her and be like, okay, what she does recommend, they really listen to. So, I mean, it's definitely been a game changer for her, which is awesome. So, you know, if you're not verified, you're invisible. So we want to give you all that visibility, all that credibility in the industry and just help you close more deals, close that gap, you know, bring in, help more families, help protect more families, and then also help protect, you know, your family, help make a living for you and for your family as well. So that is reason number five. Anything else on that?
No, I just want to make sure it's clear that this is for the entire industry. Like, you hear us talk a lot about our agencies, but we're small compared to the 1.2 million agents out there. This was created for all of you guys and for all of us and for your teams and for you to overcome these objections and. And at scale. So I just kept listening to us, like, we're excited because we're boots on the ground and we're really actively at it, like Cody said. But this is for us. Like, this is for every last one of you. If you get a license. Like, you're like, literally the day you finish Excel and you pass your State exam and you got your license in hand. Go get verified. Hands down, go get verified. So let's go bits. We got some, we got a few things.
So how do you get started? You know that, that would probably be great to share as well. So how do you get started? Start your Agent Verified subscription today. Hop in here, join agent verified.com or you can scan right there. And guys, we know, we know how much this can do for your business. Get started for $5.
$5. Like anything other than that you wouldn't respect it. Anything less than $5, it would be unrespectable. Right? So. Right. So get started today for $5. And guys, this is again because we're. I'm thinking about me agent. When I was 20 in 2017, I came in, I had $11 in my pocket like it was broke, broke, broke. Right? So we're not having you come in and climb like you. $5.
You could have afforded two agent verified profiles.
Even I could have got two. I would have got two. I would have had 30 days to make it happen. Thank God I did. Right. And then.
Yeah. And after that we've got subscriptions that go 29amonth all the way up to 199. So it can be less than a dollar a day to just be verified and, and be able to have all these amazing options here. Oh, we lost a whole team. Oh, can you hear me now? Sorry. Sorry about that.
I don't think the universe, the Lord don't want us to do $5 and cut you out, but we're doing it $5.
Well, not only that, but hey, we do have something for you for free. We, we do have Agent Verified Academy. So we have a bunch of training in there about how to leverage Agent Verified and how just different trainings for the industry. So join Agent Verified Academy. You can scan right there or type in Agent Verified Academy. Again, you do need to. To show that you're an agent in order to join. But we've got this as our free community getting started. And not only that, we know that agents like cash, right?
Yes.
But they like to earn rewards and like to earn cash. And so we also have a reward app. So you can scan. Download that right there, Agent Verified Rewards and you can share about about Agent Verified and you actually can earn cash rewards for, for sharing about it. And so, yep, come on and be a part of the movement. Get every age life insurance agent in the industry on here and, and earn some cash while you're doing it. So can't beat that.
Can't be done.
Amazing.
All right. And then last but not least, we. We went a little crazy. Cody. Big old mics here. We do. Like, we always have a bunch of kids in our apartment with all of our. Our kids friends and stuff. Last week, one of them was like, do you vlog, Auntie Betsy? Actually, I guess I do. So anyways, we've got a new podcast. Really excited Fraud Facts and Life Insurance. And we share some crazy stories on there. Just.
Wow.
I don't even know how to describe this.
Yeah, it's like literally, Cody, it's pretty dope. We can't wait to get you on it. But what we really do is we hear the. It's like true crime meets life insurance. And we listen and learn about the fraud that took place and we break down what are red flags. The consumer can call out right then and there. And it's. So the stuff. Some of the stuff and some of the things that people have done just blow our minds. So you can chime in, get raw uncut reactions and ride with us. So yeah, it's live and all your Apple, Spotify everywhere. We're literally everywhere, everywhere on that. So that is awesome. And I just wish I would have smiled. See, we couldn't even smile in our. In our cover photos. We look so mean, like you're the.
Fraud, but so serious. It's like, here's what. It's funny, Cody. Like, that's the picture for it. And then we get on and we're.
Like, we're laughing at folks.
Yeah, but yeah, just. Just hopping back in. Guys, get started with agent verified. $5 today. Hop on. We've got our. Our team's there to help you every step of the way. Get it started so you don't have to wait. It's not a long setup and. And then you can literally start using it, you know, same day to start helping you close deals.
And we have a support. We have a. We have support. So if you're not techie, no problem. Jump on our support. They're open four hours a day, just sitting there waiting, just literally ready to help you. So you don't have to be tech savvy. Let us do it for you. Jump in and our support team will help you. So. Yep, there we go. So. And Cody is pretty awesome.
Amazing.
Thanks for having us, Cody.
We.
We always appreciate getting to chat with you.
Likewise. Congrats on all you guys are. And appreciate all the value you bring to the industry. Amazing to see you at 8% and all the special projects and all the innovation you guys are always working on. And thanks for being on the Power Player podcast. Appreciate you both.
Appreciate you, Cody. Thank you. Peace.
Yes. And thank you guys for hanging and being on the Power Player podcast and listening today. Let us know in comments below what your biggest takeaway was and we will see you on the next episode of the Power Player podcast.
Kaboom. Sam.
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