In this interview excerpt, a member of the 1990s hip‑hop duo Tag Team recounts how, in February 1993, they were introduced to Al Bell of Stax Records—a key figure in Southern soul music—by a young woman who recognized his expertise in breaking regional hits. After a brief two‑week negotiation, they signed a contract that quickly led to a platinum record. The conversation then shifts to the massive success of their breakout single "Whoop That It Is," which sold over seven million copies worldwide, propelling the group onto international tours across Europe and South America. The speaker reflects on the excitement of touring, meeting fans and industry peers, and the broader cultural experience of moving from Atlanta’s local scene to global fame.
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February 1993. You know, record labels was just, you know, back then it was New York and LA, and they were trying, you know, to do something with the record, but their model was New York and LA. They didn't know how to do a down south record. But young lady told me to call a guy named Al Bell. For those who don't know who Al Bell is, In the beginning of, uh, soul music, there were 3 record companies: Billy International, uh, Motown, Berry Gordy, and Stax Records, which is Al Bell. And he had had, you know, he fast forward, he put out a record called Daisy Dukes by Deuce that blew up in the Southeast and went gold. So she was like, you need to talk to him because he know how to use, do use bass records. And I was like, cool, I can go gold, I don't mind, I just want to get put on. And I called him, he hit me back 2 weeks later. And I was like, look, man, I got a hit record. You need to take— you know, I don't need it. You need to just sign us, man, because we gonna lose this thing if you don't hurry up and sign us. And he's like, all right. I was like, come on, man, you ain't even heard the record. He's like, I ain't got to hear the record, I hear it in your spirit. Let's agree to agree, get this thing moving. And I was like, bet. And, you know, gave my 2 weeks at Magic City. Signed a messed up record contract, and after a month and a half, Tag Team was platinum.
So, so let me ask you about that, man, you know, because I know Whoop That It Is came out in '93, uh, y'all sold over like 7 million singles worldwide. So what was that experience like, you know, and what kind of doors did that open for you, man, for you guys?
I mean, just Being in the music industry, touring, meeting all the people, you know, meeting the fan, you know, the, your, your colleagues and, and the people who had hit records at the same time, and touring with people that you grew up listening to their records, and just, just fun. Because, you know, we were young, man, so we just, we just fun balling. And then I lived in Atlanta, so I was already, I was already popular, right? So it really wasn't a big, big phase to me, but you know, being to travel the world and go to Europe and, you know, South America and just travel, man. And, you know, I had a— we had a really, really good time and a really, really good run.