In this interview, DC Glenn outlines his philosophy that mentorship must be earned through effort, describing a structured process where aspiring music‑makers must study a curated folder of industry knowledge and demonstrate progress before receiving further guidance. He shares his personal learning system: after acquiring a course, he merges all video lessons into a single file and watches it at 5× speed, allowing background exposure to content that later consolidates in his mind. Glenn recounts the 2011 viral incident where a frame from his group’s video was mistaken for Barack Obama, generating massive media attention but no revenue, which spurred him to master search‑engine optimization (SEO) to control online visibility. He also discusses the GEICO commercial that revived the “Whoomp! (There It Is)” jingle, framing it as a case of turning a tragedy into triumph. Throughout, he emphasizes learning how to learn, leveraging speed‑learning techniques, and using SEO as a tool to ensure his work is seen.
Chapters
And if you're trying to do stuff now, you know, everybody's success story is different, so I don't discourage people. I just try to help. And if you want my help, you got to earn it. Like, Cass be like, put me on. I'll be like, all right, there's a folder full of, full of stuff about everything in the music industry you need to know. Call me back in a month and we'll have a discussion. And nobody calls me back, and they just missed out an opportunity because I've given you the game. But I ain't gonna just sit here and be talking the game to you. You gotta, you gotta put in the work. If you put in the work and be like, man, I looked at all that stuff, man, but I'm still confused about this, that, and that, I kind of get this, but no, let me, let me explain it to you. Let me give you the next set of homework. This ain't gonna be me giving you game, this is gonna be me teaching you how to learn. See, it ain't enough to learn, you gotta learn how to learn. I had to learn how to learn. I had to learn how to go get all them courses. I had to learn how to put them courses— like, if I get a course, first thing I do, I take all the videos and make them one video. So I just played in the background on 5x speed, because if you look at a video, you're never gonna learn— you're never gonna learn everything in one shot. But if you got it on this background music, stuff starts dropping in your head, in your head, and then your hustle mind starts working. And you start piecing it together. Now you come up with a whole new hybrid hustle that's conducive and custom to me.
Hey, uh, DC, man, I, I appreciate you dropping nuggets all day. I've got something to ask you when we get off, but just let me ask you this one last question, man, because I know people want to know this one. How was it, man, when you guys did the GEICO commercial and just revamped that Whoop That Is to Scoop That Is, man, because the commercial in itself, especially with the lady with the first one, she was dancing like that, that was hot, man. So how was that, just bringing that song back? Because I hear you talking about the jingle, so is that what's considered, you know, saying a jingle?
And, and my, you know, that's a perfect example of turning tragedy into triumph. Because 2011, I'm at the club, I'm at Strokers, and I get a call at the front door. And the house— look, the girl, the security's like, hey man, you got a phone call at the front door. Like, man, take a message. Like, man, they would not get off the phone. I was like, man, let me— I was like, hello? Like, DC, I've been trying to get in touch with you. I was like, hey, I'm at work, the record about to go off, call me at this number tomorrow. I was like, okay, cool. Called me in the morning, it was a reporter from the New York Times. And she's like, DC, have you seen the Gawker article? I was like, no. It's like the whole world thinks Barack Obama has been in your music video. And the group I told you about, Deuce, this dude named L.A. Snow, they took a clip, they took a frame, and he looks exactly like a young Barack Obama. So for 3 weeks, the world thought that Barack, the President of the United States, was in the Wump There It Is video. We did ABC, NBC, Stephen Colbert show. We did— we got press out to Yahoo. And it pissed me off because at the end of that 3 weeks, I had no money in my pocket. And I vowed that that'll never happen again. And that's what started my SEO career, search engine optimization, the ability to get on the first page of Google for anything you want. That's what SEO is, being able to be seen, right? And fast forward
