DC Young Fly breaks down how he created a viral GEICO commercial during lockdown, from the initial concept of a spin and scoop with lots of sprinkles to shooting extensive footage. The ad took off online, but pandemic restrictions kept him from riding the momentum.
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But I was happy because I booked. That let me know, oh, it's on now. And when Geico came, I did the same thing. So that's where the spinning scoop came from. That's where the sprinkles comes from. That's where 5 of this— that's where all the stuff in that video, that, that commercial comes from, because I prepared. And we were at our fitting and I was like, you mind if I give you some ideas? And it was like, it was like, yeah, whatever you guys want to do. I was like, well, you know, I want to do a spin and scoop, but I couldn't fabricate one. It's like, DC will have your spin and scoop. I was like, oh word. I was like, we gotta have a bunch of sprinkles. I don't know why kids love sprinkles, but they love sprinkles. Like, DC will have your truckload of sprinkles. And I just put on and on. And that footage that we shot, we could have had 5 different Geico commercials because it was so much stuff that we shot that was so dope. And when we got it back, I couldn't find fault. And then it dropped. And it blew up, but I don't get to take advantage of it because we're in a pandemic, so I can't do shows, can't do nothing. But I'm not gonna sit back. I'm like, what can I