“How to Get Booked, Branded & Broadcasted | Mitch Carson Interview”

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Welcome to the CJ Moneyway Show podcast, the podcast show where we unlock potential one dream at a time. Today we have another guest whose journey is truly worth hearing. Sit back, relax, and enjoy the Moneyway experience.

What's up, my good people? Welcome to the CJ Moneyway Show in association with Believe Network, the podcast that dives into stories, strategies, and insight from leaders making a global impact. I'm your host CJ Moneyway Johnson, and today we have an incredible guest whose expertise spans international stages, media, and business mentorship. Our guest today has mentored world-renowned CEOs, authors, speakers, and coaches. He's spoken in 63 countries, produced over 2,000 live events, and mastered the art of crafting impactful messages Not to mention, he guarantees his clients interviews on network TV. We're excited to learn from his deep experience in media, branding, and professional speaking. Welcome to the CJ Moneyway Johnson Show, Mitch, man. How you doing today, man?

Great to have you here as the host and me as the guest, because I'm in your seat sometimes. It's nice to be interviewed. So happy to be here. Thanks for having me.

Yeah, man, thank you for taking the time out today, man, to join us today. Before we started, we already had a a great basketball, Magic Johnson, Kareem Abdul-Jabbar, NBA conversation, man. So glad breaking bread with you, man. So Mitch, man, let's get right into this, man. Let's start by giving our listeners some insight into your journey. You worked with some of the biggest names in the world, from business moguls to royalty. What inspired you to become a mentor and professional speaker at such a global level?

People told me I couldn't. And I'll go back to a message that my father told me, and it was a negative inspiration. I had a loving mother. My father was anything but that. I really didn't meet him until I was a high school graduate. He came to my high school graduation. Hadn't— the only reason I knew who he was is because I realized what I was going to look like when I got older. I had a snapshot of what— because I saw earlier pictures of him. My mother had given me, and I resembled him in a lot of ways. We were the same height. And then I, he came and he was, let's see, he would've been about 49 years old when he came to my high school graduation. And I saw him and he couldn't look me in the eye, CJ. And he showed up. And then after that, he called me and said, let's have a coffee. He was so cheap. He didn't even invite me to lunch. He invited me for a coffee. I didn't even drink coffee at the time. I do now.

But back then he was doing— yeah.

So I met him for a coffee. He said, oh, don't even get a large, get a medium. He was just so cheap. And I said, okay, sat down and talked, you know, just talked to him. I didn't say much because I didn't know what to say. And I'm starting off with the real story of my life, if that's okay. This is what— yeah. And I was an introverted, only child and was a bookworm. So I didn't talk much.

Mm-hmm.

Today you can't shut me up.

But back then I didn't talk much.

And we communicated and he said, well, I'm gonna give you some career advice. And I'm looking at him thinking, how are you gonna give me advice when you haven't amounted to much and you're worried about a large coffee that I ordered out just out of being nervous? I didn't know what to do. You know, it was kind of strange. And I'm saying this myself. I didn't say it to him. And he came out and he said, well, you don't have much of a personality. And at the time I was working at the Ralphs grocery store, which was a chain in California, big in L.A. where I lived, and I worked as a frozen foods clerk. And he said to me, you might want to stay in the freezer because I don't think you'd be good with people. You wouldn't be good in sales. You wouldn't be good communicating and you don't talk much, so stay in the freezer and just stock those and get a career doing that, stocking ice cream and frozen foods, you know, vegetables and all this that you throw up on the, in the freezer so people can buy it and then you can go back and collect it in the freezer. That's a good job for you. I can see that for you. I thought, wow, what a motivator. And This is my father, biological father. And I listened to that and I thought, wow, he doesn't think much of me. Or maybe that is me and I'm just not admitting it.

Mm-hmm.

I wasn't real clear or confident at that young age. So at that time, I was, was after high school and I think we met when I was about 19. So this was about, I was about 19 years old when he told me this. And I had started junior college part-time, was working full-time. I had to support myself. Didn't, you know, I had to do what I had to do to live. And he said that to me and I just compartmentalized that and realized, okay, what would it be like if I were more than a frozen foods clerk? Let's fast forward to when I was on stage Between the years of 2002 and 2004, I made more money in one year than three of his lifetimes.

Hmm.

Because he disclosed how much money he made to me at a later date during one time, and he died shortly thereafter. So I didn't have much experience with him, but he worked at a swap meet selling things for other people at a swap meet. In Los Angeles, used to travel around and put up a table and sell records and CD or cassettes. Back then it wasn't even CDs, it was 8-track cassettes. And I, you know, no judgment, that's what he did to survive, that's fine. But he never made much money. Now, well, how did I make so much money? Speaking. Speaking at conferences, using my mouth. Now, I didn't do this overnight. It took me 20 years to get to be very, very good at what I do. A lot of mistakes. I failed a lot, CJ Moneyway Johnsonway Johnsonway, to success. I failed my way to success, but I accepted the failure as learning points and not a reason to quit. And if you quit after missing the first shot at the basket, you'll never know what's possible. But I kept throwing the ball at the basket in, in business. And missed, missed. I had airball after airball after airball.

Bricks. Bricks.

Bricks.

Big bricks, airballs, bricks, whatever you want to call it. And it took a lot of perseverance. I would encapsulate the reason I have arrived to where I am today, my relative success. There are people that make more money, people have had more, but for Mitch, from where I came from, from being a frozen foods clerk, thinking or being advised by my father that this was what I was supposed to do in life because I had no personality. I would say that was a negative motivation. The negative motivator of you can't do anything more to what I'm doing now served me rather well.

Mm.

And so then One thing opened up after another. I realized I did have a personality. Some people liked me, not everybody. I didn't win the personality contest in high school. I certainly knew how to network though.

Mm-hmm.

One thing I learned well is know how to network. I think you have the same skill. You're quite conversant. You engage quickly. We just started chatting like old buddies immediately.

Yeah.

Before we started to record. And that's an acquired skill from being social and not working in a freezer.

Mm-hmm.

I don't think you worked in the freezer too long, and if you did, it was a brief interval if you ever did it.

Yeah.

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Uh, you know, when you said that, it made me think about my time at Walmart.

Okay.

I worked in the produce department and You know, when you said that your father told you that this is where you should be, I'm sitting there thinking too, you know, even when I was doing it back then, like, hey, this is not my destiny, you know. It may be where I'm at now to be the vehicle to get me somewhere else. I refuse to be a produce stacker for the rest of my life, man, you know. But it was just something that I had to do at that time, you know. Sometimes you go—

same here—

trials and tribulations in life and And sometimes you just, you got to go through some things in order to learn some things and actually to appreciate, you know, some things in life. Sometimes you take things for granted and you get knocked off your pedestal at times. And so, you know, you got to go through some of those trying moments just to see where you are, you know what I'm saying, in life and what you built up and what your character and integrity is. Because when I worked in the produce department, Mitch, man, I'm gonna be honest with you, I was the best. Stocker it was. I was out there putting peaches and oranges and orange juice and everything on the shelf, man. I took pride in what I did, although I was only making $9 an hour. But that was then, and you know, you move on in life, man. You move on.

It's a good stepping stone is what I would say. It was a stepping stone. And but you have to start somewhere. When you realize this isn't my destiny, this is part of my journey, but not the end of my road. And people choose, and there's nothing wrong with the produce clerk at Walmart or the frozen foods clerk at Ralph's Market where I worked. They're both respectable jobs and they were fine for some people who were doing that for life. I do not think I'm better than in any way, shape, or form. That was not for me, my choice. They chose that career. For whatever reasons they enjoyed it, or maybe they had other hobbies that were important to them. It's a great career in those fields if you enjoy it. And I did it for 6 years. It helped get me through college, so I don't dread it. I bring it up with pride because it taught me work ethic. I got up every day. I had to get there at midnight to work. I worked from midnight till 8:30 in the morning, and I did And it taught me discipline, focus, and appreciation of the dollar and how to budget. You know, you live, man. We all had to work, you know, and there's nothing wrong with that. Nothing wrong with that. When I see young people today lazy and playing games and like, get to work, man.

Yeah.

Living off mom and don't have money for a car and got an Uber around. Get off your behind.

If a man don't work, he don't eat. That was the old saying back in the day. Man, don't work, you don't eat, man. I'm with you on that playing game thing.

You eat what you kill. So you gotta go hunt.

Hey, all the time, man. So Mitch, man, you've carved out a unique space in the industry of what you're doing, mentoring high-profile clients and mastering media appearances. What do you believe sets you apart from others in your space?

Lots and lots of experience. I would say what makes me special is the willingness to fail a lot and to accept not defeat, but experiences. It's all about mindset and shift. You see, Jay, I believe we talked about this before we recorded and we made some mistakes in our youth, and maybe there was too much garbage between the right ear and the left ear. And I believe I see things much clearer today than I did as a teenager or a young man. I made a lot of mistakes and I was willing to make them even at my mature age. And I'm more towards the end of my career than the beginning of it. I still have a lot of years I want to work because I enjoy it. Some people of my age group have chosen to retire. I choose to inspire and continue forward and work until I can't anymore. I don't want to play golf or checkers in the park. And I believe I'm willing to learn and pivot when necessary. COVID-19 and that whole change in life. I don't know how you call it a pivot point. What do you call it? A period in life for all of us that nobody knew except for the people who knew.

Yeah.

Let's say common folk like you and I didn't know what the heck was going on. How long is this thing going to last? Are we ever going to have a life again? I mean, are we going to have to wear these bloody masks? I mean, I did not profit well during the pandemic. I did not adjust as quickly as some others did to the virtual environment. I finally did. I resisted it because I was so old school of doing live events, live in person. That's what I knew. That's what I was comfortable doing. And then when these virtual events came around and kept coming around and coming around and seeing people were making money because there was all this government money, people were sitting scratching, you know, and they were itching to do things. I did not embrace it as quickly as I could have. I don't want to shit on myself because that stinks, but I could have embraced it more quickly. And some people started their podcast during that time. I don't know how long you've had your podcast, but it would've been a great time to have started it because you're sitting at home. People were bored. Had I done that, things would've been different. But what makes me different is the willingness to admit it and to move forward and not retract and hide and take responsibility for my income, but take responsibility for my happiness and success and to learn from my— I don't even like to use the word failures. Let's just call it unprofitable, unprofitable events.

Yeah. One thing that I've learned too in life and in the space that we're in, you got to be authentic, you know, in order to reach people, because there's some people out there just like us that has made mistakes and things. And some people think that they can't get over some of the mistakes that they've made, man. So, you know, like people like you coming on and doing what you're doing to inspire others, like, hey, you tell it, you know, we put our life on the line at times, you know, it's like I'm not here to sugarcoat nothing, man. Things happen. But that's why my podcast is Stories Behind the Success, because people can see Mitch where he is now and the things that you're saying and everything, but they didn't know the things that you went through to get to the point that you are now, you know. And that's just the whole thing, man. People can see success and think like, like that it just comes automatically. No, it don't. It comes with sweat, uh, tears, hard work, like you say, mistakes and setbacks and things of that nature. But even in spite of all that, man, we still can move on and find our purpose in life. And whatever God's will is for our life, let it be, man. And Quit fighting it. That's that. I think that, like you say, one ear and the other ear, you know, we have some things in between because we fighting where you trying to lead us because we trying to lead ourselves to go to the direction that we want to go in and do the things that we want to do. So I'm glad you, you know, you chose to do what you're doing and in the space that you in now. Let me ask you, Mitch. Sure. Personal branding is critical for success, especially for someone in your space, speakers and business leaders. What are the key strategies you recommend for building and maintaining a strong personal, uh, brand?

Okay, a couple things I'll say, and this is current because this question could evolve and change in 10 years from now, and I would have a different answer if you asked me 20 years ago, even 10 years ago. So I will say, in 2025, CJ, here's my answer. And like I said in the past, I wouldn't have answered this way for any speaker, business leader, or author. I'm a big fan of writing books. I teach people how to write books and publish 'em and then use media to expand the brand even further, separate yourself from competition. But the very bare minimums for a person who wants to stand out, you're already doing it with your podcast show. That's one. The other is LinkedIn. It's a gold mine and a credibility. It's very simple. It is business focused, all about you, what you've done, who you engage with. I think it's a necessary social media platform. I have not embraced TikTok. I am a white man who does not know how to dance. I'm not going to shake my booty on TikTok.

I'm a black man and I ain't shaking my booty either.

Okay.

All right. Well, I understand. We both confess. Back to our realities there. Okay, that's good. Honesty and transparency. Well, I guarantee you can dance better to me, not because of your ethnicity, just because I'm honest. All right. So anyway, TikTok is not a serious business place for my audience. I might be incorrect about that. I don't know enough about it to comment. I do, however, know that LinkedIn is incredibly important for credibility. And a fully developed profile. Second, if you are a speaker or somebody who wants publicity, wants to get on television, wants to get on podcast shows like this, to be on your show with a great host, to be on other podcasts, you need a one-sheet. You need to have a snapshot of who you are, what you've done, because CJ, your time is valuable.

Mm-hmm.

It's valuable because then you've got editing, you've got time, opportunity costs are there. You could have taken the opportunity to have somebody else on your show versus Mitch, but you had to look at me and do get a gather a snapshot of who I am before you accepted my outreach to try to get onto your show. I reached out to you. Thank you for accepting me. But the only reason you didn't know me, this wasn't a favor. It was a mutual exchange of benefit and value. You offered the valuable platform to be on your show. Again, thank you. I'm always humble and grateful to be interviewed by a professional like yourself. And in exchange, I'm here to give you my authentic best Mitch. I'm using a professional microphone. I'm ready for this. I have my insulated room. I'm lit up properly. I'm here to give my best Mitch to your audience and to represent you properly. It's all part and parcel to a personal brand congruency. So I have all this. Now, when you looked at my one sheet, which consists of what I'm gonna talk about, topics, it has testimonials on it, it has a professional photo of me dressed properly. I'm more relaxed now, we're doing an interview, and it's got all my social media links organized. It's on one sheet, hence the name one sheet, but it gives you a snapshot of, oh, this guy's there. It also has all the media, legitimate network television shows I've been interviewed on. You can click on and look at any of those and you'll find the proof to support it. Now I work in media. I better have media or I'm in trouble. You had to look at that. So if you want to be taken seriously, and I've authored multiple books, I've authored multiple books. And I have my own podcast show, which— and I have a TV show on NBC here in Las Vegas. So all of these things I use as my feathers because we're all peacocking in business. Think of the big male peacock has got his plumage of feathers. The female, she's ugly. She isn't pretty. It's the man that's got the plumage in that species. And in order to shake his feathers to get the attention of the female, He's got to show all of his different colors and beauty in that big plumage. Well, what makes us any different in life? What makes us there? You created a podcast to add a feather, beautiful feathers behind you. You might have a LinkedIn page, you might have a YouTube channel. If you are a visual person and you are attracting people that want to look at video and footage, isn't it common sense to have a YouTube channel? Showcasing what you do. Podcasts now are getting a lot of traction from YouTube by uploading the podcast to YouTube. And you can do this on LinkedIn. You know what? I don't know if it's called Twitter or X. I think it's X today. Elon, you can't, you know, he can't make up his mind.

Yeah, yeah.

But he's, you know, use that platform to embrace social media where your audience exists. Where do they live and spend their time? I, in the beginning, going back to TikTok for a minute, used to watch TikToks because I like the opposite sex. I'm going to say females so I can get in trouble by the people that are woke. I don't care. But I've seen some beautiful women shake and it caught my attention. I'm a man. I'm a straight male. And I saw that and I looked, I'm guilty, guilty as charged. I saw some women shaking their booty.

Mm-hmm.

Don't need to death because I looked. Now, after seeing these 10, 20 times, you get numb to it.

Yeah.

After a while, it's like, okay, it's another girl, young girl that's far too young. She's never gonna talk to me. What am I doing?

Mm-hmm.

And I, and I just flip past it. It doesn't grab my attention anymore. That was good in the beginning, but there's no longevity in that for my demographic. Now, if some guy wants to watch it. So be it. But somebody who's more of a serious business person like me, I can be cracked. Absolutely. I can look.

Yeah.

But there's no longevity or credibility with it.

Mm-hmm.

And I say that because I also see people make some mistakes on Facebook, which is another big platform. Let's say of your generation through mine, you're a little bit younger, but we probably still appreciate the same. We're here for serious business, guy. You're a family guy, you've got kids. I mean, if you get distracted by somebody shaking and doing her thing, okay, that's good for a couple times, but not every damn day. I've got finite minutes in my calendar to look at something like that. What I rather look at— somebody far too young shaking her booty or walking with music behind her in a sexy bikini— or am I going to look at how I can make more money to support my family?

Mm-hmm.

And you make that choice. So I say those are good grab, they hook attention, but there's no credibility or longevity because if that followed up, if there was this shaking young lady doing her thing on TikTok or another platform showing her curves and doing all this, and then there was a serious business opportunity that followed, there would be a problem.

Yeah.

Yeah.

There would be a problem. One is one. I would stay, stay in your lane. I don't post. I don't encourage any of my clients to post pictures because now it's permanent. Publicity will stay with you forever. There's a permanent digital imprint. I'm not going to go and show my parts or do any of this crazy stuff online. If people ask me or if they send me provocative pictures, delete, delete, delete. I would stay, stay in your lane, be clean. Unless you're in the adult business, then of course that's your business. I just don't work with clients like that. That's their business. It is a business. I respect it, but it's not for me. I'm more of the serious type about business, and there's a place for fun entertainment. But it isn't business. At least it's not my business.

Yeah.

So I, the, the comment I wanted to make, CJ, stay in your lane. Do what your audience looks at and respects such that their wallets will open up for you because that's the ultimate test, isn't it?

Mm-hmm. Yeah.

Whether it is crack their wallet because are they gonna crack their wallet if you've got provocative photos and videos? That are part of your brand. Be sensitive to that.

Yeah, and, and thank you for that, you know. And I thank you for one thing, because like you say, to me, like, I post videos, you know, like how I post— I'm gonna post clips of you and I out there.

Sure.

And a picture, you know, once it comes out. I do things like that, but I've gotten to the point I really don't even check social media like I used to. Even when I post stuff, you know, I don't go out there and, oh, let me see how many likes I got today, or let me see how many views I got. I might do it periodically, and it's just something that's been over me for the last couple of months or so, right? But you just made me think about something, and I thank you for this, and you didn't even know it when you was talking about LinkedIn, because I have somebody working, you know, on my LinkedIn page, and I've got people emailing me or messaging me every day. And I've met some people on there, has a couple people come on the podcast from there. And the girl keep telling me, this is to build your personal brand, this is to do this. And sometimes, because I'm so out of, you know what I'm saying, like, I don't see the value in social media a lot of times or whatever. And so I'm like, you know, whatever. So I, I've been doing it, but I was thinking about this month, like, you know, I think we gonna hold off for in it. But I thank you for what you just said about LinkedIn on how that is the social media platform to actually get yourself to where you, you know, saying where you try to be because it's more professional and things of that nature. So thanks, man. So I'm gonna stick with it just because Mitch said so.

Yeah, and CJ, if you post once a week, you're fine. You don't have to live in it. It's not necessary to say, okay, you gotta spend 2 hours a day on it. I'm not proposing that. If you spend 15 to 30 minutes a week, you'll get more than you have. And it is a long— I liken it to the turtle versus the hare in the race.

Mm-hmm.

Turtles are slow, plodding along, but they live a long time. They get the circles on their back, they live a long time, and they'll win the race in the end because this is a marathon called life. It's not a sprint. It's 26 miles, man. It's not a 100-yard dash. And the hare gets there faster. It looks good, but hares get swooped up very easily by hawks, by eagles, you know, road— they become roadkill.

I mean, all—

everybody eats the, eats the rabbit and they don't live very long. So be the turtle, be the tortoise that just plods along slowly, sticks his head out when necessary. And hawks can't eat a turtle, can't get it. You know, eagles can't eat a turtle. So just keep doing, you'll win the race. And that's what LinkedIn is. Continue to get those circles for every year you've been around. And it slowly— it's my number one lead source, my man.

Mm-hmm.

And I don't live in it. I use it. I use it as a great, respected platform. There are lots of LinkedIn experts out there. You said you've got somebody, but you can post your podcast there too. I'll certainly post it from your interview when the time comes. You let me have the links. I'm going to post it on my LinkedIn. It'll give you some juice.

Yeah. Yeah.

We both benefit from it. So it's a cooperative effort. So I, I encourage it.

Okay. Hey.

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Like I said, I appreciate you, you know, because like I say, at this moment— and I probably was just thinking about it when I woke up today— I was gonna end that relationship for at least a month or two because, you know, although it's doing good and people, you know, I'm getting more people connections and things like that, I just didn't see the value. I didn't, because I'm not an internet, you know, like a social media guy like you, Brandon. And that's what she does. She's a brander, you know what I'm saying? So we see things differently, you know what I'm saying? And so I like the way you broke it down and the way that you explained it. And so you've given me reason to keep moving forward. Hey, so, uh, Mitch, let me ask you, man, I only got a few more questions for you, man. It's been exciting. Getting featured on major media outlets can be a game changer for credibility, as we were talking about.

Yep.

What are the best strategies for breaking into these outlets and securing interviews?

I'll give you 3 because there are 3 different ways to get in, or actually 4. One is where I've gotten into now, but I'll tell the beginner or the person that is doing their best to get in the media. First is write a book because your unique thumbprint, your book is you. Corwin CJ Moneyway Johnsonway Johnsonway. My book is me. My multiple books are me with varying thumbprints or toeprint. It's unique to me. And people want to hear a story of what it is. They respect authors more than they respect non-authors. So that's separator tip number 1. Number 2 is something called newsjacking. Right now, if you can associate anything to AI and be different, with newsjacking and talking about AI. The news, everything is AI, AI, AI in the news cycle today. So if you haven't written a book, which I recommend anyway, but if you haven't written a book and want to, use that as the easiest vehicle to get on television, on radio shows, on podcasts, or, uh, written up in newspapers, online or offline, doesn't matter. So a book is pathway number one, and it takes some work. That's why I teach people how to do it. You said you've written a book, you get it. And you, no author I've ever met in my life says, damn, I wish I didn't write the book and I could put it back in my head.

No. Yeah.

It's confirmation of you putting the work in to get this. It's like a college degree. It's that diploma. You earned it. You put the time in. So the book is there. Number two. Newsjack, what is trending and new? If you were an expert about elections and you could have gotten on any news channel in October of last year before the race between Trump and Harris. So that's number 2. Number 3 is following what is called a media calendar. We have a media calendar and I will submit my media calendar to you with all the dates throughout the year. At the close of the show. You can put it in the show notes, free for your listeners, something I supply and work on with my clients. For example, and you talked about this, uh, I think before we hit record and got onto the show, I have many clients who are African American, and there's something called Black Women's History Month, and there's also Black History Month, which is in, I think it's January or February, I don't remember.

I have to look.

This month, this month, like, so last year I had 7 Black History Month clients come and get coverage on television here in Las Vegas because I was able to let some— were most were authors, a couple were not, but it was increasingly easier. It was much easier to get them on TV simply because they were melanated and they were Black. And it was Black History Month following a media calendar. Yes, you're right. I, I was thinking we're all, we're in a, no, we're in January or in, yeah, it's February right now.

February.

Okay. This is right before the Super Bowl. I had several clients that came out during Super Bowl week because Super Bowl was here in Las Vegas last year. They came out for that and they happened to be melanated. So it was easier for me to get them on simply because of their heritage. If you are an expert about love and maybe understand if you've got a, if you've got a heart-shaped gift-giving campaign or chocolates or candies or whatever, Valentine's Day is also February, falls into this month, easier to place you. Then if you know something about Mother's Day and you've written a book on Mother's Day, You would have two bites at the apple, one being an author and two, talking about something that falls within the media calendar. What is July 4th? It's American independence. So wouldn't it be a great time for you to showcase your new line of American flags, t-shirts celebrating our great country? That's a way for you to get on TV. Is to use that media calendar to your advantage. So those are the 3 ways I would suggest, an easier way, using that as your angle and hook to get the attention of the media booking, who then carries your one sheet. Remember we talked about that? Your one sheet, your idea, your hook, your interview topic to the producer, for the producer to say yes, or no. But if you come in with nothing, guess what you'll get?

Nothing. Nothing from nothing leaves nothing.

Put the effort in in order to get the reward.

I like that. I like that, man. You dropping nuggets. You dropping nuggets. I gotta talk to you after this too, Mitch, man. I like what you said. So let me ask you this, Mitch, real quick.

Sure.

A media kit is often seen as a critical tool for getting booked as we're talking about on major platform. Can you explain what makes a media kit effective and how does it influence booking opportunities?

Okay, well, I covered a little bit of it. The media kit is the old term, and it was multiple pages and it went through the mail, and people used to send it out. For speakers would send it to event producers or event booking agents, or it was sent from speaker agency, speaker bureaus, to prospects showcasing CJ Moneyway Johnson and his show or his speaking opportunity. I remember in the early days, I shared the stage several times with a famous speaker, probably one of the best keynote speakers I ever shared the stage with, named Les Brown. He's an older man now, but Les had a very detailed, comprehensive media package, speaker media kit. And it was his picture on the stage, on a big stage on the COVID And then inside it had testimonials. It had pictures of him shots on different stages with AT&T, Swiss Bank, all over. He was one of the most famous speakers in the world and still is. He's a legend to me and I admire him, but I've shared the stage with him 3 different times over the years and tremendous speaker. He had a great example of that. That's where it was. Today, everything is digital. That was a physical piece at one time, and it was expensive, probably $10 a media kit and printing costs. And then I, all the work that went into ideation and graphic design to put this out. This was the '80s. I'm a little bit older, but this was when I started out in my speaking career and I used to, he was an example. Les was what, probably the biggest name on the speaking circuit at the time. And then I shared the stage with him several times in the '90s, and that was where it was. Today, it's your one sheet. The example of a one sheet is simply one sheet of paper. It's color, it's a picture of you, what you will deliver. There are many designs that go into that, but the one that I use and teach my clients and create for clients is Let's get a good headshot of you, a great headshot, so they can see you smiling. So it's not frowny face, it's smiley face. Look approachable. And a small tip: have your picture with your head a little bit to the side, so, and exposing your neck, which shows vulnerability. And, and, and that's a tip that I share with people. But if you look like a bull, nobody's gonna want to do business with you. Nobody wants to get into an argument. Unless they're, you know, Mike Tyson. You know, we don't want to be the Zen Mike Tyson today. So you want to have a good headshot. You want to have your topics, your social media, because people do Google, Google you and look you up today. They're gonna look at your stuff. They're gonna look under the hood, man. Are all 8 cylinders with 8 good spark plugs? Is your engine clean? They're gonna scan your Facebook. Scan your LinkedIn, scan your Twitter, scan, scan, scan. Look at you, see what you've done. Look at all of your background and your footage. Oh, does he have any media? Has CJ been on CNN? Has CJ been on Fox News? Oh, he was on NBC, ABC, The CW. Oh wow, he is the stuff. He's got the proof. Oh, and here are his 3 topics listed on the one sheet, which was formerly in the media package. I talk about personal branding. I talk about media. I talk about how to write your book. I talk about the speaking business, how you make money through your voice today. From being a frozen foods clerk, but told by his father, that's where I belong to. Now I teach others how to make money with their voice and how to make money on stages all over the world, on webinars, and/or in live environments. So I have these 3 different or 4 different topics I can address on a podcast, in an interview, or on a stage and talk about it impressively because I've done it. I've got the experience. I can't talk about how to run your business profitably through good sound accounting. I'm not an accountant.

Yeah, yeah.

I'm not an operations guy. There are different people for that. I can't talk about the greatest, latest software. It's not my expertise. I stay in my lane and I talk about what I can talk about competently without notes. It's all in here because I have done it over and over and over again. That's what's involved in a media kit. What can you talk about? What if they lost your media kit? Can you pick up and talk about a topic? If you were to ask me questions about any of the topics I mentioned, I could speak competently intelligently and with great confidence on any of those topics. Please don't ask me about basket weaving.

I don't know anything about it. So stay in your lane. Stay in your lane.

Stay in your lane.

Hey Mitch, man, I appreciate you coming on today, man. I appreciate your encouraging words as well as you were saying earlier in the episode. And man, we can go on and on. Like we said, uh, in the beginning, we were just chopping it up behind stage. We could talk about the 63 countries you did events in and all the people you would talk to, man. But I'm running out of time right now. So let me just ask you this, man, finally. What's next for you? Do you have any exciting projects or books or events coming up that our listeners should know about?

Yeah, I've got a new book on the speaking industry coming out this month. I have an event coming up for my Singapore authors because I train people how to ideate, write, and then publicize their book. I've got an online summit for that, and I'll send you the link for that to attend as my guest for free because there are some things that I think would be good for your— I don't know when this will, will air, might, but February 15th and 16th, I have that for my Authors, and there are 17 speakers on that platform who have authored books that will be speaking at the Bestsellers Author Summit.

Hmm.

Yeah. Bestseller Author Summit in Singapore coming up on the 15th and 16th. And after that, I'll be running more and more trainings in, in Asia.

Hmm. So interesting.

I don't do much in the US, but I do 'em in Asia because over there I stand out.

Man, I'm pretty sure you stand out wherever you are, a bitch, man. So, uh, thank you for sharing so much of your story, man, and expertise with us today. Your insights into branding has been very, very valuable. Media and professional speakers are invaluable, and I know our audience has learned a lot. Before we go, where can people connect with you, learn more about your services, or find resources for building their brand and securing media opportunities?

Well, they can go to MitchCarson.com, which is my website, if they want to reach out. Or if they would like to chat about how to get on media in Las Vegas, it's www.getinterviewedguaranteed.com/meetwithmitch. Get in— www— they gotta put the W in there or they won't get you there. Www.getinterviewedguaranteed.com/meetwithmitch. I would imagine you can put that in the show notes so people can access it, but that's where they can meet with me and we can chat about if media works for you. If you're a business owner, want to showcase it, or you're an author that wants to grow your exposure with your book, I'm happy to help. That's what I do Monday through Friday.

Hey Mitch, you might have me as a client, man. We gonna talk about that later. Hey, so again, man, thanks for joining us on the CJ Moneyway Show. And to our listeners, thank you for tuning in. If you enjoyed this episode, please leave us a review, subscribe, and share it with someone who might benefit from today's conversation. Until next time, stay motivated, stay visible, and keep building.

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Your legacy. This is your boy CJ Moneyway Johnson signing off. We outta here, peace.

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Thank you for listening to the CJ Moneyway Show. Don't forget to share this episode with your friends, leave a comment, and drop a review. Be sure to tune in every Tuesday and Friday for more inspiring journeys. Who knows, your story might be next.

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