How to Get Free Media Coverage in 2025

No, no author I've ever met in my life says, damn, I wish I didn't write the book and I could put it back in my head.

What are the best strategies for breaking into these outlets and securing interviews? I'll give you 3 because there are 3 different ways to get in.

One is where I've gotten into now, but I'll tell the beginner or the person that is doing their best to get in the media is write a book. They respect authors. More than they respect non-authors. So that's separator tip number 1. Number 2 is something called newsjacking. Right now, if you can associate anything to AI and be different with newsjacking and talking about AI and you're, you're the news, everything is AI, AI, AI in the news cycle today. So if you haven't written a book. Which I recommend anyway, but if you haven't written a book and want to, use that as the easiest vehicle to get on television, on radio shows, on podcasts, or, uh, written up in newspapers, online or offline, doesn't matter. So a book is pathway number one. No, no author I've ever met in my life says, damn, I wish I didn't write the book and I could put it back in my head. No. It's confirmation of you putting the work in to get this. It's, uh, it's like a college degree. It's that diploma. You earned it. You put the time in.