
1:09
In this monologue, the speakerâformerly president of Refer.comârecounts how a request to sort personality cards sparked his interest in realâworld personality assessments. He reflects on his experience with tools like MyersâBriggs, DiSC, and Kolbe, noting that the card exercise generated instant empathy during a pivotal meeting with a CEO, which ultimately led to the sale of Refer.com. In 2019, before the rise of ChatGPT, the CEO invited him to build an AI solution. He and his team created a Chrome extension that, with a single click, decodes a personâs personality code using AI. By understanding a prospectâs wiring, salespeople can tailor conversations and presentations, creating faster, more effective sales interactions.










