SEO: Rocket Science or Marketing Magic?

Two people discuss why SEO feels impossibly complicated. Speaker B compares optimizing across YouTube, websites, and Facebook to rocket science, frustrated by constantly shifting algorithms that determine what gets seen.
Chapters
So thankfully I, I, no one told me that I would have to do this, but I, I am very glad that I stumbled my way into it.
Yeah, I understand what you're saying. As far as, uh, to me though, SEO optimization, it is like rocket science because that's what everybody, oh, you gotta, you gotta, uh, optimize your, your YouTube channel. You gotta optimize, uh, your website. And man, that's just one of the, one of the hardest things to, you know, accomplish in trying to get the, what they call the algorithm and things of that nature. Trying to, like you say, find out what Facebook trying to do. If it, if it's not going to this direction, that direction, then your post not being sent to friends and, and things of that nature. So this is all new to, you know, it's kind of new to me.
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