Unlock Viral Content: Keyword Research Secrets

and then let Google do its thing to figure out that you have what people need.

So they always say keywords just off the top of your head. Let's say I'm doing a podcast or, you know, author. Can you give us one keyword for each category that, you know, that, that maybe Google may be able to search and bring people to your content?

Not off the top of my head, no. I always do keyword research. My favorite tool to use for that is called serpstat.com. Um, awesome keyword research tool. There are a bunch of keyword tools out there. I pay for mine. Some of them you have to pay for, some of them are free. The free ones, again, take those with a grain of salt because those are— the, the data they give tends not to be great. But when you're researching keywords, you do want, um, something that has obviously a decent search volume. You don't want a keyword that no one is searching for, but you also want something that's not super difficult. So if everyone is using that particular keyword or phrase, it's going to be really hard for you to show up in that search because the competition is so fierce. So you got to kind of find that fine line between something with— still has a decent search volume but is also not super competitive. Um, sometimes you have to sacrifice and get a little bit of a lower search volume in order to get also the lower competition score, which means it's easier to rank for. Um, but It varies. I've also found some keywords that have really high search volume and also are very uncompetitive, have a very low competition score. Um, that's awesome. That demonstrates a huge what we call a content gap. It means people are looking for this, they're, they're searching out answers and they're not finding them.