Aristotle's ethos, pathos, and logos from 350 BC still drive how people decide what to believe. Credibility comes first: if audiences trust you, they listen and act. Without it, your message gets drowned out.
Chapters
Yeah, for sure. And so what we found was, it's based on our influence training, and so what we found is Aristotle back in 350 BC had found something that really today continues to be really powerful, which is how people make decisions. Is what he found is ethos, pathos, logos, which means credibility first. So, you know, in this conversation that you and I are having, for folks that are listening and watching, you know, if you and I are deemed to be credible, people are going to care about what we say, listen and care and put it into action. Right? It's kind of a 1-0. But if they don't, there's so much competing attention.