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Janine Jarman explains that a "perm" is short for "permanent" and broadly refers to any permanent texture service rather than a single curl type. She notes that salons and technicians use the term to cover a range of services — from relaxers to very curly perms — and in her example (with Curl Cult) the service performed was a wavy perm. The clip emphasizes choice and flexibility: clients may want anything from straight to super-curly hair and having options lets people style hair how they prefer.
