Painting business owners need a professional marketing strategy, not cheap freelancers. You need a minimum profit margin of $250-$500 per job to fund paid campaigns that actually scale, combined with offline tactics like yard signs and door hangers.
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Marketing is very much about you get what you pay for. If you are paying somebody on Fiverr or in the Philippines to build you a website or run your ad campaigns, your results are going to suffer. Just because it's cheap doesn't mean it's the right thing to do. But when we look at your margins and what you should be investing in, we want to make sure that as a client of Base Coat Marketing, for instance, we are not your only egg that you're putting in your basket. We want to make sure that we are one component of your marketing strategy. You should have a budget for yard signs, to wrap your vehicles, to do postcards or door hangers. There's a lot of offsite strategies, which we also have it in our portal, basecoatmarketing.com/learn, that you can implement. But in order for that budget to make sense, you need to have a margin to work with. And that's really where somewhere between $250 and $500 is like the absolute minimum benchmark. From there, it just becomes super easy to scale you up. The clients that come to us with that groundwork already in place are the ones that see the quickest results up front.
