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Painting Biz Owners: Discover the simplest blueprint to gain traction in your marketing process.

Name: Painting Biz Owners: Discover the simplest blueprint to gain traction in your marketing process.
Uploaded: 2024-09-13T13:15:04+00:00
Duration: 4 s
Channel: Daniel Honan
Description: In this interview, two speakers discuss a focused marketing roadmap for painting businesses. They start by emphasizing the foundational importance of…

13 Sept 2024 · 0 min

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In this interview, two speakers discuss a focused marketing roadmap for painting businesses. They start by emphasizing the foundational importance of reputation, specifically gathering Google reviews and utilizing service ads. The conversation then shifts to Local Services Ads (LSA), with a reference to basecoatmarketing.com/lsa, where an article details setup, lead dispute handling, and key performance metrics. Real-world results vary widely, from five daily phone calls to just a few per month, depending on the business's reputation in its market, but LSA is highlighted as the most lucrative ad channel. Finally, the speakers note that once a painting business reaches roughly $500,000 in revenue, the LSA‑only approach may plateau. At that point, they recommend seeking professional marketing help to develop longer‑term organic and paid strategies to sustain growth.

if you're starting out, you want to focus on your reputation, getting Google reviews and service ads?
Local services ads. If you guys go to basecoatmarketing.com/lsa for local services ads, we have an entire article walking you through exactly how to get those set up, how to dispute leads, what metrics to keep a close eye on. We have some guys pulling in 5 phone calls a day from that ad channel, other guys pulling in maybe 2 or 3 phone calls a month. It's very dependent on your reputation relative to your local market. But it is the most lucrative ad channel that you can invest in.
That's great advice. Once you kind of get to that $500K level, from what I've seen, some folks kind of cap out at a certain level. If you're doing that strategy with local service ads, you're probably going to cap out at some point. Once you hit that level, that's when you might want to look for some help to get your long-term strategy and your short-term strategy with your organic and then your paid ads to layer on top of that by working with a marketing pro.