Daniel HonanFounder, Profitable Painter CPA PLLC · I help painting contractors increase profits & cash flow while reducing taxes♦ Bookkeeping ♦ Tax

Painting Biz Owners: employ SMS reactivation campaigns to potentially secure higher closure rates.

Name: Painting Biz Owners: employ SMS reactivation campaigns to potentially secure higher closure rates.
Uploaded: 2024-06-03T12:45:03+00:00
Duration: 54 s
Channel: Daniel Honan
Description: In this segment from the Bookkeeping for Painters series, the speaker explains a simple SMS-based customer reactivation strategy for painting…

3 Jun 2024 · 1 min

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In this segment from the Bookkeeping for Painters series, the speaker explains a simple SMS-based customer reactivation strategy for painting contractors. The approach involves sending a brief promotional text (e.g., a 10% discount on exterior painting) to a contractor’s existing customer list. Typical metrics are presented: about a 1% response rate, which translates to roughly 10 estimates from a 1,000‑person list, and a higher close rate among prior customers (approximately 4–5 bookings). Using an average job value of $10,000, the speaker illustrates a potential $40,000 revenue boost from a single reactivation blast. The segment emphasizes the low effort, high‑impact nature of text‑message campaigns for generating repeat business.

Chapters

This is something we do at Bookkeeping for Painters. We do customer reactivation and I see these numbers pretty frequently. And basically we do text message reactivation where we send out a text message to your list that has like a simple offer that says, hey, this is Daniel from ABC Painting. This week we're running a 10% off any exterior painting project. Would you like to take advantage of this offer? You know, something simple like that. So you send out that text message to your list and what we typically see is about a 1% response rate. So if you have 1,000 people on your list, and you send that message out, you'll likely get 10 estimates out of that. So 1%. So 10 estimates, usually with prior customers, you're going to have a higher close rate. So you'll probably book 4 or 5 of those since the folks are already familiar with you. Let's just say you booked 4 and you have average job size of $10,000. So that's $40,000 in sales that you just got because you did a reactivation program.