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Painting Biz Owners: Explore why hiring an expert marketing agency is crucial for your biz success!

Name: Painting Biz Owners: Explore why hiring an expert marketing agency is crucial for your biz success!
Uploaded: 2024-08-14T12:45:05+00:00
Duration: 3 s
Channel: Daniel Honan
Description: In this brief interview, Speaker A asks about how marketing for painting businesses has changed over time. Speaker B explains that search engine…

14 Aug 2024 · 0 min

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In this brief interview, Speaker A asks about how marketing for painting businesses has changed over time. Speaker B explains that search engine optimization (SEO) used to rely on cheap, black‑hat tactics like buying backlinks and quickly spamming content to rank. Google’s algorithms have become smarter, and now successful rankings require genuine authority, authorship, and reputation—qualities that cannot be purchased. The best current approach is to build trust and authority through legitimate strategies. Speaker A notes that keeping up with these rapid changes is overwhelming for a painting business owner, concluding that partnering with a marketing specialist focused on the painting industry makes sense.

How has the marketing landscape for painting businesses evolved over the years?
Things like search engine optimization, that used to be a big scammy black hat thing where you'd go buy a bunch of backlinks, spit out some content, and rank your website in a couple weeks. Google's gotten a lot smarter. For you to rank online well, you have to have authority, authorship, reputation. These are all things that are hard to buy. There's strategies that you can implement, but we just find that the best strategy that works today is a strategy built on trust and authority.
Things are moving so quickly, keeping up with this while you're running a painting business at this point seems just like impossible. Leveraging someone that's just focused on marketing strategies for painting businesses makes complete sense.
We have an entire in-house team of marketers, content writers, ad specialists. Our heads spin some days. To even try to teach somebody how to run their own ad campaign seems absurd because what you learned yesterday, it becomes outdated almost in the same month. It's an evolving landscape. There's always new opportunities to be explored, and you just need to make sure you're looking at those opportunities and trying to take advantage of them.