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Painting Biz Owners: Find out which social media platform works best for your #business

Name: Painting Biz Owners: Find out which social media platform works best for your #business
Uploaded: 2024-08-28T13:30:03+00:00
Duration: 46 s
Channel: Daniel Honan
Description: In this segment, the speaker evaluates social media advertising options for painting business owners, focusing on TikTok versus Meta platforms (Facebook…

28 Aug 2024 · 1 min

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In this segment, the speaker evaluates social media advertising options for painting business owners, focusing on TikTok versus Meta platforms (Facebook and Instagram). They note that TikTok historically had limited targeting—only by region—and required highly specific creative to avoid reaching audiences outside a service area. Although TikTok has recently improved its targeting, the speaker finds that the effort required to achieve comparable results on TikTok can be matched on Meta with less work. They explain that TikTok aims to compete with Meta on price, so it does not underbid Meta, leading to similar performance. Audience demographics are also discussed: TikTok skews younger, which may be useful for reaching new homeowners, but similar audiences can be found on Instagram, which now mirrors TikTok’s reach. Ultimately, the speaker concludes that Meta (Facebook and Instagram) is the most effective advertising channel for painting businesses.

Chapters

What social media platforms are the best? TikTok is something that we've tested in the past. The problem with their targeting, and they've recently improved their targeting capabilities. It used to be by region and you have to really dial in your creative to exclude anybody outside of your service area. We can get a little more targeted today, but what we found is the amount of effort we put into TikTok, you can get the same results on Facebook and Instagram. If you think about it, it's in TikTok's best interest to not underbid Meta. They want to compete with Meta around the same price point. And as a result, we don't find any better results over there. It also depends on the market. TikTok is very much a lower age market. So if you're looking at targeting those new homeowners, that's a good place to do it, but you can also find them on Instagram. Instagram kind of just pulls everything over from TikTok at this point anyway. So we find that is the best channel to advertise on is Meta.