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Painting Biz Owners: Fine-tune your sales & lead follow-up process to supercharge your marketing!

Name: Painting Biz Owners: Fine-tune your sales & lead follow-up process to supercharge your marketing!
Uploaded: 2024-09-05T12:45:01+00:00
Duration: 56 s
Channel: Daniel Honan
Description: In this concise coaching segment, the speaker outlines a high‑impact sales workflow tailored for painting business owners. The core recommendations are…

5 Sept 2024 · 1 min

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In this concise coaching segment, the speaker outlines a high‑impact sales workflow tailored for painting business owners. The core recommendations are: (1) achieve an ultra‑fast "time‑to‑lead" by aiming to connect with a prospect within 30 seconds, with a practical benchmark of under 5 minutes; (2) implement a structured, multi‑channel follow‑up routine that contacts each lead daily for 7–10 days using phone calls, voicemails, texts, and email, persisting until a definitive yes or no is obtained; and (3) avoid the common mistake of discarding leads prematurely, emphasizing that consistent nurturing is essential because leads often become reachable only after their initial contact window (e.g., after a lunch break). The speaker stresses that these disciplined processes dramatically increase the likelihood of converting leads into customers.

Chapters

you have any strong opinions on the sales process? First thing is you need to have a time to lead dialed in. We really try to get our clients on the phone with their prospects in under 30 seconds. That can be tricky if you don't have an office manager. We have some processes in place we can put that help get that under 5 minutes. Like, 5 minutes is the benchmark. If you don't get them on the phone in 5 minutes, chances of that lead answering their phone and being available is going to drop significantly. Outside of that, we also have a follow-up process. Some leads, if you think of them coming from social media, They could be on their lunch break at work and not be in a position to talk on the phone where that time to lead is not super impactful, but they might forget about submitting that form on their lunch break until they get home with their husband or wife. At that point, you need to hammer them. What you do is you follow up every single day for 7 to 10 days via phone, voicemail, text, and preferably email as well. You want to get to the answer yes or no. Until you get to that point, that is considered a lead. Where a lot of guys fail is they'll try picking up the phone, calling them, and they're like, oh, that was a trash lead. It's like, no, you didn't nurture it.