Painting Biz Owners: Harness Online Referrals and Word-of-Mouth to Boost Your Marketing Strategy!

On social media, where we see the biggest struggle with our clients is their sales and follow-up process. If you are a painting business owner relying on referral traffic and word of mouth, your expectations need to be reset because you're not going to expect the same estimate book rate, close rate from those kind of leads online. That goes for Google as well. But social media, it's a much colder lead. The buyer intent is not there. They're not looking for painting services. They're scrolling through Instagram, Facebook all day long, and we happen to put an ad in front of them. To get them to click on that ad, we need to give them something in exchange. On Google, it's a much higher quality lead, but it's also more expensive. That's why we like to rely on organic growth. Local services ads, somewhere between $20 to $50 a lead, but that really relies on your reputation and the search volume in your local market. Google ads, somewhere between $100, $150 a lead is not out of the question. But the close rate, book rate, that should all be very easy to acquire on that. It's much closer to referral traffic or word of mouth traffic.