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Painting Biz Owners: How many marketing channels should you focus on when starting out?

Name: Painting Biz Owners: How many marketing channels should you focus on when starting out?
Uploaded: 2024-01-08T15:36:32+00:00
Duration: 38 s
Channel: Daniel Honan
Description: In this segment, the speaker advises painting business owners to first solidify their niche and clearly identify the customers they serve and the…

8 Jan 2024 · 1 min

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In this segment, the speaker advises painting business owners to first solidify their niche and clearly identify the customers they serve and the services they offer. Once that foundation is set, they should decide how to reach those customers, considering options such as Facebook ads, organic Facebook group outreach, Nextdoor, cold calling, and direct mail. While many channels are available, the speaker emphasizes that at the early stage of a business, it’s more effective to master a single channel—whether that’s paid Facebook advertising, organic Facebook engagement, or Nextdoor—rather than spreading effort thin across multiple platforms.

Chapters

Once you have the niche nailed down, who are you serving? What are you offering them? Then you need to figure out, okay, how do I get in front of these folks? What do I need to do? Do I need to run Facebook ads? Do I need to do organic Facebook marketing? Do I need to be in Nextdoor or do I need to go cold calling? Do I need to run direct mail campaigns? There's a lot of things you could do. You could definitely do all those things. But what I've seen a lot of folks do that when they do it well at this level, they are just doing one thing really well, one channel really well. Maybe it's just Facebook ads or maybe they're just really good on Facebook organic, like they're doing, going, into the Facebook groups for the neighborhoods that they want to target, or maybe they're in Nextdoor is one that folks are using now.