Daniel HonanFounder, Profitable Painter CPA PLLC · I help painting contractors increase profits & cash flow while reducing taxes♦ Bookkeeping ♦ Tax

Painting Biz Owners: Identifying Benchmarks for #NewHires Is Key to Attracting Top Talent.

Name: Painting Biz Owners: Identifying Benchmarks for #NewHires Is Key to Attracting Top Talent.
Uploaded: 2024-10-15T13:15:04+00:00
Duration: 42 s
Channel: Daniel Honan
Description: In this segment, the speaker addresses the question of whether there is a generic benchmark for hiring salespeople in the painting industry. While…

15 Oct 2024 · 1 min

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In this segment, the speaker addresses the question of whether there is a generic benchmark for hiring salespeople in the painting industry. While acknowledging that industry-wide benchmarks exist and can serve as a useful starting point, the speaker emphasizes the importance of developing company-specific benchmarks that reflect a business’s unique culture and market challenges. He advises owners to define the key attributes they need in a salesperson—such as a hybrid farmer/hunter profile or a highly driven, goal‑oriented, detail‑focused style for tough, contractor‑focused markets—and to use those criteria to create a tailored hiring benchmark. The overall message is that customized benchmarks are more effective than relying solely on generic standards, though the latter can still provide a baseline.

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Is there a generic benchmark for the industry of salesperson? And there is. That's nice to have a nice benchmark that says, hey, most companies are hiring this way, but we also do it like we did with you, Daniel. And that's to get in and say, let's create a benchmark for your company because you have certain nuances to your culture. And what do you want for your person? What are the key attributes for your salesperson? Maybe you need a hybrid of a farmer and a hunter. Maybe you are only dealing with general contractors and you're in a real tough market. You might need a very driven and goal-oriented detail-oriented kind of salesperson. They're tough and quicker. Developing a benchmark individually for your company is more effective than generic, but go generic at least.