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Painting Biz Owners: keep marketing momentum with retargeting. A "no" today could mean "not yet."

Name: Painting Biz Owners: keep marketing momentum with retargeting. A "no" today could mean "not yet."
Uploaded: 2024-05-09T12:45:03+00:00
Duration: 53 s
Channel: Daniel Honan
Description: In this brief YouTube dialogue, two speakers discuss how painting business owners can maintain marketing momentum by using retargeting ads and automated…

9 May 2024 · 1 min

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0:53

In this brief YouTube dialogue, two speakers discuss how painting business owners can maintain marketing momentum by using retargeting ads and automated follow‑up to convert prospects who initially say “no.” They explain that a “no” often means “not yet” and that repeated exposure to the brand—via retargeted ads—keeps the prospect engaged until the timing is right. The conversation frames the sales process as a series of automated touchpoints that move a lead from repeated “no” responses to a final “yes,” likening it to a salesperson’s persistence. The key takeaway is that systematic retargeting and automation can turn early rejections into eventual sales.

Chapters

Sometimes it takes a person saying no. You hear that all the time, right? People will say no up to 7 times, but a lot of people think of that as like a physical no. Well, sometimes that's just a no right in that moment. And so they might see an ad for painting, get to your website. The first one was a yes. Maybe it was technically a no because they didn't really do much, but they got to your website, didn't schedule anything because that was not the right moment, not the exact time where they were just saying no, not yet, but they didn't go anywhere else. And, um, By retargeting them every time they see that ad that they don't click on it, it's technically a no until eventually they do say yes. We're talking about is automating the sales process of that no, no, no, no. And then finally, okay. Yes. Think about how many times the salesperson sometimes calls us and we never want to say no initially until it finally sounds good. So yeah, I think that's a great strategy.
Yeah. I think someone smarter than me said no is basically not yet.