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Painting Biz Owners: learn the importance of retargeting & gain traction in your marketing process

Name: Painting Biz Owners: learn the importance of retargeting & gain traction in your marketing process
Uploaded: 2024-05-08T12:45:01+00:00
Duration: 28 s
Channel: Daniel Honan
Description: In this segment, the speaker highlights that roughly 98% of visitors to a painting contractor’s website do not schedule an estimate on their first visit…

8 May 2024 · 0 min

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In this segment, the speaker highlights that roughly 98% of visitors to a painting contractor’s website do not schedule an estimate on their first visit, underscoring the need for a retargeting strategy. He argues that retargeting is especially suitable for painting businesses because their web traffic is typically low‑volume but highly qualified—people are actively seeking painting services. The speaker emphasizes that retargeting can be implemented cheaply and is one of the most cost‑effective marketing tactics, offering a strong return on investment for these businesses.

The other statistic throughout there is 98% of people don't schedule an estimate the first time they go to your website. It behooves you to look at that retargeting strategy. And again, this can be done very cheaply, especially you're probably not having a ton of website traffic as a painting business. People are going to your website are probably legitimately looking at getting some painting work done. So you definitely want to retarget them. So this doesn't have to be too expensive. It's pretty cheap, probably one of the cheaper marketing things you can do that can give you a really good return on investment.