Painting Biz Owners: learn what a NPS is to track an invaluable company metric for your business

29 May 2024 · 1 min
0:56

In this instructional video, the speaker explains how painting business owners can automatically collect Net Promoter Score (NPS) feedback after a job is completed. The process involves sending an automated text or email that asks customers, "How likely are you to refer us to friends and family?" on a 1‑10 scale. The speaker defines the score categories: 9‑10 are promoters (positive word‑of‑mouth), 7‑8 are passives (neutral), and 6 or below are detractors (negative word‑of‑mouth). He emphasizes that NPS is a proven metric for evaluating business performance and can be tied to employee bonuses and incentives, as well as used for overall company tracking.

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