What would you recommend any business owner to really focus their spend on?

Name: Painting Biz Owners: Maximize Your Time and Energy with Smart Ad Spend Strategies. #marketingtips
Uploaded: 2024-09-11T13:15:03+00:00
Duration: 57 s
Channel: Daniel Honan
Description: Small painting business owners should skip the website at first and focus on three tactics: paid social ads run by a specialist, collecting one review…

Daniel HonanFounder, Profitable Painter CPA PLLC · I help painting contractors increase profits & cash flow while reducing taxes♦ Bookkeeping ♦ Tax

Painting Biz Owners: Maximize Your Time and Energy with Smart Ad Spend Strategies. #marketingtips

11 Sept 2024 · 1 min

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Small painting business owners should skip the website at first and focus on three tactics: paid social ads run by a specialist, collecting one review per job on free listings, and Local Services Ads. Together these build about 50% of a solid marketing foundation.

Questions this video answers

Do not invest in a website until you're ready to invest in advertising. Focus on expert‑managed social media ads, systematically collect reviews on free business profiles, and set up Local Services Ads; these steps together get you about 50% of the way toward a solid marketing foundation.

Chapters

What would you recommend any business owner to really focus their spend on? Where should they put their money if they're maybe just getting started out or they're just a smaller scale operation at this point?
Do not invest into a website until you're ready to invest in advertising. You want those short-term wins paired with the long-term results. On the ad side, you can invest in social media, but you really want to have an expert driving that wheel. We find the best results, the lowest effort, lowest hanging fruit. Is going to be investing your time and energy into getting reviews on your business profile. So go create one. It's free. Drive reviews there. You should be getting a review on every single job site. We have an entire article about how to get reviews on your business profiles. Go find it on our website, basecoatmarketing.com/learn. Second thing is look into local services ads. Again, we have an entire article on our website, how to go about getting them set up, what to expect, cost per lead, the results in your market. Those two things paired together would get you 50% of the way there. You give yourself a launchpad to hire an agency when you get to that Point.