Daniel HonanFounder, Profitable Painter CPA PLLC · I help painting contractors increase profits & cash flow while reducing taxes♦ Bookkeeping ♦ Tax

Painting Biz Owners: use email campaigns in your marketing & sales process to build relationships.

Name: Painting Biz Owners: use email campaigns in your marketing & sales process to build relationships.
Uploaded: 2024-05-10T12:45:02+00:00
Duration: 30 s
Channel: Daniel Honan
Description: In this segment, the speaker explains how painting business owners can enhance their sales process by using CRM technology to automate communication with…

10 May 2024 · 1 min

Watch on YouTube

0:30

In this segment, the speaker explains how painting business owners can enhance their sales process by using CRM technology to automate communication with prospects. He outlines the use of pre‑positioning email series (sent before an estimate) and post‑positioning email series (sent after an estimate) to keep prospects engaged. Additionally, he highlights the role of automated text messages on both sides of the estimate to warm leads, convey the company’s process, and showcase social proof. The overall message is that modern CRMs can automate these touchpoints, helping painting contractors build relationships and move prospects more efficiently through the sales funnel.

Chapters

What can you do in your sales process to improve that using technology? So I think these days most CRMs have the ability to do like a post-positioning email series, sometimes a pre-positioning, basically meaning before the estimate and after the estimate, some sort of follow-up series via email. Also can do text messages before and after the estimate to kind of warm the prospect up to your company, what your processes are, show them some social proof, and you can automate that stuff using a lot of CRMs before and after the estimate.