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Painting Biz Owners: using handwritten services to do direct mail in your marketing & sales process.

Name: Painting Biz Owners: using handwritten services to do direct mail in your marketing & sales process.
Uploaded: 2024-05-15T12:45:05+00:00
Duration: 43 s
Channel: Daniel Honan
Description: In this brief segment, the speakers discuss the rapid improvement of handwriting automation technology used for direct‑mail marketing. Ten years ago…

15 May 2024 · 1 min

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In this brief segment, the speakers discuss the rapid improvement of handwriting automation technology used for direct‑mail marketing. Ten years ago, machine‑generated cards only mimicked handwriting and often looked fake, but today robotic systems actually hold a pen and write on paper, producing genuine‑looking handwritten cards. They reference specific services such as Handwritten.com (also known as Handwrytten) that offer robot‑handwritten cards with multiple style options. One speaker notes they select a style that mimics their own poor handwriting to maintain authenticity. The conversation highlights the practical relevance of these services for painting business owners seeking a personal touch in their marketing and sales outreach.

Chapters

The handwriting machines have gotten a lot better. I remember 10 years ago, sometimes you'd get those mail cards and they would look handwritten, or they were made to look handwritten, and you could tell, and everyone was putting a light on it to see if they could see the reflection of the pen. But I mean, these are actually written by pen now. So, you know, those are machines that are doing a fantastic job at automating this and actually being handwritten, right?
So for the handwritten ones, like you said, they literally have these robots that take hold of pen and put pen to paper and they write the card. There's several out there, but One of them is Handwritten.com, written spelled with a Y instead of an I, but they have robots that, that handwrite those cards and they have different styles too. I always choose like the one that has the worst handwriting that looks more like mine, basically. I have terrible handwriting.