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In this brief segment, the speaker explains that the onboarding phase for a painting business begins the moment a prospect signs a proposal. He highlights a statistic indicating that within the first 72 hours after becoming a customer, prospects form a decisive opinion about whether they made the right choice. Because of this critical window, the speaker advises business owners to actively reinforce the customer's decision during onboarding, ensuring the client feels confident and reducing the risk of buyer's remorse.

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