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Painting Business Owners: Discover 'Marketing Mentality' with Austin Houser and boost your business!

Name: Painting Business Owners: Discover 'Marketing Mentality' with Austin Houser and boost your business!
Uploaded: 2024-08-13T13:00:44+00:00
Duration: 2 s
Channel: Daniel Honan
Description: In this interview segment, Austin Houser shares his personal and professional background that shaped his approach to marketing for painting companies. He…

13 Aug 2024 · 0 min

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In this interview segment, Austin Houser shares his personal and professional background that shaped his approach to marketing for painting companies. He recounts graduating with four college degrees in 2008, discovering a lucrative niche in website development, and scaling that into a large‑scale agency that manages multi‑million‑dollar monthly advertising budgets for major brands. Over time, the agency began focusing on painting‑company clients, recognizing a talent for delivering measurable results. Austin also reflects on entering the marketing field during an economic downturn, suggesting that this challenging start equipped him with a resilient "marketing mentality" that is especially relevant to current economic conditions.

2008, I was in college, graduated 4 degrees.
I found out that I can make money off of developing websites. That quickly spun into a large-scale agency working with big brands, like multi-million dollar a month advertising budgets. We started collecting painting companies over the years, just identified that we were great at generating results.
I've always kind of fell in love with marketing. Got your start like right as the economy was going downwards, which a lot of folks nowadays are kind of feeling like that's The economy's going the same direction. You coming outta college and going into the marketing space when it was going bad, that's probably prepared you a little bit for what we're kind of seeing now.
I like to use the mentality of market is outside of our control. I choose not to worry about things that are outside of my control. I look at what the opportunities are based on what levers that we can pull. Myself, anybody on my team, we will never use the excuse we cannot get you results because of the market. That's just not in our language. It's not in our DNA. We will find an avenue, an opportunity, and make that work.