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Painting Business Owners: Improve Your Marketing Strategy with Advertising 101! #MarketingMentality

Name: Painting Business Owners: Improve Your Marketing Strategy with Advertising 101! #MarketingMentality
Uploaded: 2024-08-27T12:45:02+00:00
Duration: 43 s
Channel: Daniel Honan
Description: In this segment, the speaker explains why Facebook advertising results can vary dramatically for painting business owners. He highlights that seasonal…

27 Aug 2024 · 1 min

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In this segment, the speaker explains why Facebook advertising results can vary dramatically for painting business owners. He highlights that seasonal demand spikes and large advertisers (e.g., Walmart) can drive up ad costs, making campaigns launched during high‑traffic periods (like mid‑November) perform poorly. He also stresses that many users expect immediate success without sufficient testing. The speaker advises that advertisers should consider timing, monitor competitive ad volume, and employ systematic testing methods such as beta testing and split tests to reliably gauge and improve campaign performance.

Chapters

there's going to be more demand for ads at certain periods of the year, but that could really affect your return that you're getting. If you go on Facebook, start an ad campaign in, like you said, mid-November or something, you could get just like terrible results because Walmart or whoever, big purchaser, purchases a bunch of Facebook ads, and that's going to just really drive up the cost. I just see on social media a lot like, yeah, I tried Facebook ads, doesn't work. People try and they just expect it to like work immediately. Just in one try or, or something. But there's so many factors, that being one of them, like the time you're trying it. And then obviously the volume, how much did you actually try? Did you beta test, do split tests? There's just so much in this domain, like to know, to learn.