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Painting Business Owners: know what is retargeting and how it can help in your marketing process.

Name: Painting Business Owners: know what is retargeting and how it can help in your marketing process.
Uploaded: 2024-05-06T12:45:03+00:00
Duration: 26 s
Channel: Daniel Honan
Description: In this segment, the speaker defines retargeting as a marketing technique where visitors to a website who leave without completing a desired action—such…

6 May 2024 · 0 min

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0:26

In this segment, the speaker defines retargeting as a marketing technique where visitors to a website who leave without completing a desired action—such as scheduling a painting estimate—are later shown targeted ads on platforms like Facebook and Google. By illustrating the everyday experience of seeing shoe ads after browsing a shoe site, the speaker demonstrates how retargeting works and why it matters for painting business owners seeking to bring potential customers back to their site and increase conversions.

Retargeting is basically when someone goes to your website and then they don't do what you want them to do, which is likely scheduling an estimate, and then they go somewhere else. You can retarget them and everyone experiences this on a daily basis, but you're shopping, maybe you didn't want to buy some new shoes, go to a shoe website, and then all of a sudden there's shoe ads everywhere. When you're in Facebook or searching on Google, there's like ads everywhere about that same website. You're being retargeted.