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Painting Business Owners: Learn what benchmark return you should aim for on your marketing channel

Name: Painting Business Owners: Learn what benchmark return you should aim for on your marketing channel
Uploaded: 2024-01-09T16:51:52+00:00
Duration: 34 s
Channel: Daniel Honan
Description: Painting business owners should aim for 8x return on their Facebook ad spend. That means $1 spent on ads should generate $8 in booked work. If you're…

9 Jan 2024 · 1 min

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Painting business owners should aim for 8x return on their Facebook ad spend. That means $1 spent on ads should generate $8 in booked work. If you're hitting that benchmark, your marketing is working.

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Some benchmarks just to throw out there for what should you kind of expect in terms of the numbers for return on investment for a marketing channel. So if you're putting all your money into, say, Facebook ads, you should be expecting about an 8x return or better, which means if you put a dollar in Facebook ads, you should get about $8 out in booked and produced work. To say, you put $10,000 in Facebook ads, you should get about $80,000 in produced work. So If you're hitting that 8x return on investment, that's kind of a, a good indicator that you're doing all right with that, or better, obviously.