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Painting Business Owners: master reactivation campaigns to secure loyal repeat clients.

Name: Painting Business Owners: master reactivation campaigns to secure loyal repeat clients.
Uploaded: 2024-05-31T12:45:00+00:00
Duration: 37 s
Channel: Daniel Honan
Description: In this segment, the presenter emphasizes the critical next step after completing a painting job: customer reactivation. He shares an anecdote about a…

31 May 2024 · 1 min

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In this segment, the presenter emphasizes the critical next step after completing a painting job: customer reactivation. He shares an anecdote about a business owner with a large list of past customers that is underutilized. Many painting business owners have accumulated thousands of contacts over years, representing a "gold mine" of potential repeat work, yet they fail to engage them consistently. The speaker urges listeners who possess such lists to implement a deliberate customer reactivation program, highlighting that portions of the outreach can be automated to efficiently convert past clients into new bookings.

Chapters

After the job's done, the next process is the customer reactivation. So was just on a call yesterday, I think, and there's a business owner, he has a list of like a couple thousand people that he wasn't consistently reaching out to them to get them booked for new work. So some, a lot of painting business owners, they've been in business for years. They have a gold mine of potential new customers or repeat customers, but they kind of just sit on it. They don't really do anything with it. And so if you're listening and you have a list of hundreds or thousands of customers, definitely really consider having a deliberate customer reactivation program. And you can automate a portion of this.