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Painting Business Owners: Should you niche when starting out your new painting business journey?

Name: Painting Business Owners: Should you niche when starting out your new painting business journey?
Uploaded: 2024-01-05T18:51:12+00:00
Duration: 35 s
Channel: Daniel Honan
Description: This content was created by balanced-griffin. This content was uploaded by balanced-griffin. This is an excerpt from a YouTube video titled "Painting…

5 Jan 2024 · 1 min

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This content was created by balanced-griffin. This content was uploaded by balanced-griffin. This is an excerpt from a YouTube video titled "Painting Business Owners: Should you niche when starting out your new painting business journey?" (created 2024-01-05). It contains a short dialogue between two speakers (SPEAKER A and SPEAKER B) about whether new painting business owners should choose a niche immediately or develop it over time. SPEAKER A asks whether to find a niche up front or refine it as they learn, and SPEAKER B recommends starting with a clear hypothesis/direction—decide what to offer and whom to serve—then test and adjust as needed.

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Do you recommend like finding your niche right from the beginning, or is that something that we can kind of develop as time goes on and we learn more about what we're good at and what people are looking for?
I would say from the beginning, other people might have different opinions on it, but I would say figure out what you're going to offer. At least come up with a certain hypothesis in the beginning. You might test it and might figure out maybe it needs to be changed, but have something to start out with, like a goal. Like, I want to focus on these things and these are the folks I serve. I'm going to adjust, you know, as you learn more, but I think having a direction to move in is probably the best