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Painting Business Owners: talking all things about direct mail vs emails.

Name: Painting Business Owners: talking all things about direct mail vs emails.
Uploaded: 2024-05-13T13:00:17+00:00
Duration: 27 s
Channel: Daniel Honan
Description: A painting business owner compares direct mail to email marketing. They got almost no email in college but stacks of physical mail; now they have tens of…

13 May 2024 · 0 min

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0:27

A painting business owner compares direct mail to email marketing. They got almost no email in college but stacks of physical mail; now they have tens of thousands of unopened emails. Direct mail was everywhere then and might work better now that inboxes are drowning.

What a lot of them don't have is direct mail. And just reflecting, like when I was in college or high school, I just think about how little email I received compared to now. I have probably embarrassingly, probably tens of thousands of emails I have never opened, just ridiculous amount of email that I have, but I never get an email. Whereas 20 years ago, it was the reverse. You'd get much mail all the time, but you know, very rarely would I get an email.