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Painting Contractors: Are you reactivating your customer list?

Name: Painting Contractors: Are you reactivating your customer list?
Uploaded: 2023-05-21T17:01:32+00:00
Duration: 56 s
Channel: Daniel Honan
Description: In this short advisory video, the speaker urges painting contractors to tap into their existing customer database through a simple SMS reactivation…

21 May 2023 · 1 min

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In this short advisory video, the speaker urges painting contractors to tap into their existing customer database through a simple SMS reactivation campaign. He provides a ready‑to‑use script offering a 10% discount on interior work for a limited time, and shares expected performance numbers: a 1‑2% response rate from the list, a 50%+ close rate because the contacts already trust the business, and an average job value of $5,000. Using a 1,000‑contact list as an example, the speaker calculates that the campaign could generate 5‑10 new jobs and $25‑$50 K in additional revenue, positioning past customers as a low‑cost, high‑return growth channel.

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Did you know that your past customers are a goldmine for your future revenue? The most successful painting businesses that I've worked with run regular customer reactivation campaigns, leveraging their prior contacts for impressive results. Here's how it works: Send a simple SMS campaign to your list of past clients like, "Hey, this is John with ABC Painting. We're offering 10% off interior work for the month of March. Would you like a free estimate to claim this offer?" You can expect a 1-2% response rate. So with a list of 1,000 contacts, that's 10 to 20 estimates. And here's the best part: since these contacts already know and trust you, the close rate is 50% or higher in most cases. This means those 10 to 20 estimates could turn into 5 to 10 jobs. And with an average job size of $5,000, you're looking at an extra $25,000 to $50,000 in revenue. So don't forget about your past customers—they could be the key to unlocking more revenue for your painting business.